Sources say LaGattuta, who becomes BBDO Chicago president/ceo, is being tapped for his new business abilities and will not work with the office's biggest client, Wm. Wrigley Jr. Co. Harkna will assume responsibility for international management on the Wrigley account from Chicago vice chairman Roger Mohr, who is retiring. Tonise Paul, will continue to run the domestic side of the account.
It is not clear what other changes might be made in the short term. Sources say that a round of layoffs could come in the next few weeks. Harkna would only say, 'We're reviewing our financials for 1993 since a few of our clients have lowered their spending expectations. Adjustments will be minor.'
LaGattuta resigned from W.B. Doner in July, when Herb Fried, chairman of Doner's executive committee, named fellow executive Jim Dale chairman and ceo of the agency. LaGattuta, who vyed for the top spot, had been vice chairman and director of international development. Before that he was the creative director for eight years.
In October, 1990, Harkna was to assume increased international responsibilities, but maintained the title of chairman/ceo of BBDO Chicago. Bill Kelly moved from the agency's Detroit office to assume daily operations in Chicago. By May, 1991, Kelly resigned because Harkna had cut back his international duties and resumed management of the Chicago office for family reasons.
'As you can imagine, I'm thrilled to be coming to BBDO,' LaGattuta said. 'I'm not going to come in and just start making changes. I'm going to be like a vacuum . . . an empty vacuum . . . taking in as much information as I can about our clients and the agency.'
Copyright Adweek L.P. (1993)