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Agencies Emerge In PSE&G's Review Of $8-10 Mil. Account NEW YORK--Almost 10 agencies have returned the request for proposal sent out last month by Public Service Electric & Gas, the largest electricity and gas utility in New Jersey, according to a company

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The executive declined to identify the agencies that have expressed interest in the estimated $8-10 million creative and media account. But, sources said, in addition to incumbent DKB & Partners in Morristown, N.J., shops that have returned the rfp include Merkley Newman Harty and Anderson & Lembke, both in New York.
PSE&G's move to evaluate its strategic marketing capabilities is motivated by the anticipated deregulation of the industry next year, sources said.
An interdepartmental group at PSE&G is expected to select a new shop by the end of July.--Hank Kim