Publishing Hot List

Giphy’s Culture Editor Is Making the Company’s GIF Search Results More Diverse and Inclusive

Jasmyn Lawson wants everyone to see themselves reflected in the content.

How Dannon Made Yogurt Mainstream in America After Starting as a Staple for Immigrants

How Dannon convinced Americans to consume a fermented milk product.

Q&A: The Stranger Things Kids on Their Social, Streaming and Gaming Obsessions

The young Netflix stars offer clues for marketers on how to reach Gen Z.

5 Dos and Don’ts of Digital Transformation

Here's what marketers need to do to position their companies for a customer-focused future.

A&E’s Against-the-Grain Retreat From Scripted TV Triggers a Ratings Revival

Unscripted shows like Live PD are drawing viewers and advertisers.

How Emerging Marketing Technology Will Impact the Automotive Industry

Here's a deep dive as automakers gear up to take on Google and Tesla.

3 Lessons Marketers Can Learn From the Mobile-First Consumer Journey in China

The country’s ‘M2O’ game plan leaves no room for deniers, and it’s increasingly pushing us to change the way we talk about consumer journeys.

Infographic: The Brands That Are Making the Biggest Impression on NFL Fans

Amazon, Budweiser and Ford are among the favorites.

Fred Ryan and The Washington Post Are Reshaping the Future of the News

Adweek’s Publishing Executive of the Year discusses news in the time of Trump.

Infographic: Here’s How Much Consumers Will Use Voice Technology in the Near Future

The increasing use of digital assistants gives brands new challenges and opportunities.