Giphy’s Culture Editor Is Making the Company’s GIF Search Results More Diverse and Inclusive

Jasmyn Lawson wants everyone to see themselves in the content

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Sharing thoughts and emotions online is easier than ever thanks to GIF search engines like Giphy, which currently provides 2.5 billion GIFs per day to users around the world.

Jasmyn Lawson, who started working at Giphy as a general editor and is now the platform’s culture editor, wants to make sure everyone sees themselves reflected in Giphy’s content. Lawson focuses on creating and maintaining a sense of diversity and inclusion for the brand.

“I started working on lots of special projects based on different identities and [heritage] months,” said Lawson.

Some of her first projects centered on Black History Month and Asian Pacific American Heritage Month, as well as social movements she felt needed more attention like feminism and LGBTQIA communities, which didn’t have a clear category on Giphy’s site.




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This story first appeared in the Oct. 30, 2017, issue of Adweek magazine. Click here to subscribe.