Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Over the past two years, businesses have put increased focus on digitally transforming their brands from the inside out. That’s led not only to taking new risks with emerging tech, but also implementing changes to company culture and organizational structures.