5 Dos and Don’ts of Digital Transformation

What marketers need to do to position their companies for success

Creating a small, trusted group to properly vet ideas can help move better ideas forward faster. Getty Images

Over the past two years, businesses have put increased focus on digitally transforming their brands from the inside out. That’s led not only to taking new risks with emerging tech, but also implementing changes to company culture and organizational structures.

This story first appeared in the Oct. 30, 2017, issue of Adweek magazine. Click here to subscribe.
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.