Infographic: Here's How Much Consumers Will Use Voice Technology in the Near Future

And how they feel about digital assistants

Over the next few years, shopping in augmented reality, browsing the web without a screen and interacting with computer-based applications instead of humans will become increasingly commonplace, as voice technology becomes more pervasive in our lives. And that’s just fine with the majority of consumers, who clearly see the benefits of AI-based apps, even as they see room for improvement, according to research from Accenture Interactive on the use of voice-enabled digital assistants and consumer attitudes toward the technology.

Mark Kiernan, managing director, marketing, Accenture Digital, noted that as consumers become more comfortable with digital assistants, brands face a new set of challenges.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Oct. 30, 2017, issue of Adweek magazine. Click here to subscribe.