Magazine

3 Lessons Marketers Can Learn From the Mobile-First Consumer Journey in China

The country’s ‘M2O’ game plan leaves no room for deniers

By Tom Kenney

October 30, 2017

The mobile device is the center of the universe, and it’s increasingly pushing media and marketing to change the way we talk about consumer journeys.

Click for more from this issue
This story first appeared in the Oct. 30, 2017, issue of Adweek magazine. Click here to subscribe.
Tom Kenney
Recommended articles
You Might Like

Heavy Podcast Listeners Aren’t Just Tuning in to Content—They’re Receptive to Ads, Too

By Hoang Nguyen, Business Data Journalist, YouGov

The Hunt for the Next Best Identity Solution Doesn’t Benefit Consumers

By Tim Glomb, VP Content and Data, Cheetah Digital

Webex and GoDaddy CMOs Share How They Build Genuine Connections Through Emotional Storytelling

By Julie Cullinane

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}