Magazine

3 Lessons Marketers Can Learn From the Mobile-First Consumer Journey in China

The country’s ‘M2O’ game plan leaves no room for deniers

Headshot of Tom Kenney
By Tom Kenney

October 30, 2017

The mobile device is the center of the universe, and it’s increasingly pushing media and marketing to change the way we talk about consumer journeys.

The Business of Marketing

Don't miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Click for more from this issue

This story first appeared in the Oct. 30, 2017, issue of Adweek magazine. Click here to subscribe.

Headshot of Tom Kenney

Tom Kenney

Recommended articles
Related Articles

Performance Marketing

Why It Might Be Time to Rethink Who Your Competitors Are

By Baiju Shah

Brand Marketing

How Dannon Made Yogurt Mainstream in America After Starting as a Staple for Immigrants

By Robert Klara

Brand Marketing

How Martha Stewart Built Her Media Empire From Scratch and Kept It Relevant for 30 Years

By Lauren Johnson

Brand Marketing

14 Magazines Shaking Up the Publishing Industry, One Reinvention at a Time

By Adweek Staff

Microlearning
View All


Understanding How Social Values Can Help Brands Build Trust and Make Connections


How to Use Video at Every Stage of the Customer Journey


Connected TV Enables Effective Audience-First Advertising


Subscriber Onboarding and Engagement Done Right

You Might Like


The Metaverse Explained

By Dept


Creator Karen X Shares Her Secret to Successful Brand Partnerships

By Guia Golden


Your Complete Guide to CTV Audience Data

By MNTN


The Keys to Optimizing Your Next Digital Campaign

By Similarweb