Magazine

3 Lessons Marketers Can Learn From the Mobile-First Consumer Journey in China

The country’s ‘M2O’ game plan leaves no room for deniers

Headshot of Tom Kenney
By Tom Kenney

October 30, 2017

The mobile device is the center of the universe, and it’s increasingly pushing media and marketing to change the way we talk about consumer journeys.

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This story first appeared in the Oct. 30, 2017, issue of Adweek magazine. Click here to subscribe.

Headshot of Tom Kenney

Tom Kenney

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