3 Lessons Marketers Can Learn From the Mobile-First Consumer Journey in China

The country’s ‘M2O’ game plan leaves no room for deniers

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

The mobile device is the center of the universe, and it’s increasingly pushing media and marketing to change the way we talk about consumer journeys.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Click for more from this issue

This story first appeared in the Oct. 30, 2017, issue of Adweek magazine. Click here to subscribe.