Q&A: The Stranger Things Kids on Their Social, Streaming and Gaming Obsessions

Netflix stars offer clues for marketers on how to reach Gen Z

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Move over, millennials: it’s the tweens and teens of Gen Z that are marketers’ latest obsession. To help decipher how these digital natives view the media universe, we decided to conduct our own informal focus group—and who better to represent Gen Z than the stars of Netflix’s Stranger Things? We called Finn Wolfhard (14), Gaten Matarazzo (15), Caleb McLaughlin (16) and Noah Schnapp (13) to find out what they think about social media, YouTube, TV and more.

Adweek: What social media platforms do you use?
Noah Schnapp: My top three are definitely Snapchat, Instagram and Twitter.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Oct. 30, 2017, issue of Adweek magazine. Click here to subscribe.