Q&A: The Stranger Things Kids on Their Social, Streaming and Gaming Obsessions

Netflix stars offer clues for marketers on how to reach Gen Z

Move over, millennials: it’s the tweens and teens of Gen Z that are marketers’ latest obsession. To help decipher how these digital natives view the media universe, we decided to conduct our own informal focus group—and who better to represent Gen Z than the stars of Netflix’s Stranger Things? We called Finn Wolfhard (14), Gaten Matarazzo (15), Caleb McLaughlin (16) and Noah Schnapp (13) to find out what they think about social media, YouTube, TV and more.

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This story first appeared in the Oct. 30, 2017, issue of Adweek magazine. Click here to subscribe.