How Emerging Marketing Technology Will Impact the Automotive Industry

A deep dive as automakers gear up to take on Google and Tesla

Ford, General Motors and Chrysler didn’t earn their iconic status by idling. As Tesla, Uber, Lyft and even Google aim to upend the automotive space, new business models are focused on more than just showing off the latest electric car models. Now, they’re doubling down on self-driving, connected cars that can send reams of data to marketers on where consumers are going and what they’re doing.

“When we think of digital transformations of car companies, it’s this real pivot from burning sheet metal and building motorized culture to selling mobility services that understand and help customers get around,” explained Frank Gillett, vp and principal analyst at Forrester Research.



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This story first appeared in the Oct. 30, 2017, issue of Adweek magazine. Click here to subscribe.