How Emerging Marketing Technology Will Impact the Automotive Industry

A deep dive as automakers gear up to take on Google and Tesla

BMW and Nissan are two notable nameplates that have gone all-in on partnering with tech firms. Getty Images

Ford, General Motors and Chrysler didn’t earn their iconic status by idling. As Tesla, Uber, Lyft and even Google aim to upend the automotive space, new business models are focused on more than just showing off the latest electric car models. Now, they’re doubling down on self-driving, connected cars that can send reams of data to marketers on where consumers are going and what they’re doing.

This story first appeared in the Oct. 30, 2017, issue of Adweek magazine. Click here to subscribe.
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.