Sami Main

Sami Main

Sami Main is Adweek's social editor.
Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

Why Upworthy Was the Perfect Match for Facebook’s Inspirational Branded Content

When Upworthy was created in 2012, the site's content generated an uplifting, positive message. But as it grew, the site understood that the entirety of the human experience is what's inspiring.

Donald Trump’s Personal Money Probably Won’t Help Political Ad Spending

Is Donald Trump's cash flow too little, too late? GIF: Yuliya Kim; Source: Getty Images

What Vine Stars Are Saying About the Short-Form Video Platform Shutting Down

No longer can we, as a society, "do it for the Vine."

Watch Some of the Best and Funniest Vines Ever—While You Still Can

Vine will be remembered for its short-form video genius. Vine

JW Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series

The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of its own content.

How Martha Stewart Conquered Facebook Live, One Viral Cooking Video at a Time

"Martha!" gasped 9-year-old Madeline Zakarian in awe, as Martha Stewart walked into one of the test kitchens in one of her many headquarters, located along the Hudson River in Manhattan. Everyone else sitting in the kitchen-slash-studio agreed with that sentiment. Seeing Martha Stewart in person can have that effect.

Netflix Releases Much-Anticipated Gilmore Girls Revival Trailer

With one month until the premiere of Gilmore Girls: A Year in the Life, it's time to commence freaking out.Netflix released a brand new trailer today, full of unseen footage from the new series, which will air Nov. 25 with four 90-minute episodes.

Adam Ruins Everything Is About to Tackle an Already Ruinous Election

 

Why About.com Blew Itself Up and Put It All Back Together, as a Series of Specialized Sites

The internet has no doubt changed since 1997, growing larger, faster, more diversified and more treacherous.

Randi Zuckerberg Hopes to Battle Inequality in Silicon Valley With Her New Kids Show

"I've spent a decade in Silicon Valley," said Randi Zuckerberg. "Innovation is everywhere. It's supposed to be the center of forward thinking. [So] why can I count the number of women executives on one hand? Or people of color?"