When Upworthy was created in 2012, the site's content generated an uplifting, positive message. But as it grew, the site understood that the entirety of the human experience is what's inspiring.
Sami Main is Adweek's social editor.
Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.
The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of its own content.
"Martha!" gasped 9-year-old Madeline Zakarian in awe, as Martha Stewart walked into one of the test kitchens in one of her many headquarters, located along the Hudson River in Manhattan. Everyone else sitting in the kitchen-slash-studio agreed with that sentiment. Seeing Martha Stewart in person can have that effect.
With one month until the premiere of Gilmore Girls: A Year in the Life, it's time to commence freaking out.Netflix released a brand new trailer today, full of unseen footage from the new series, which will air Nov. 25 with four 90-minute episodes.
The internet has no doubt changed since 1997, growing larger, faster, more diversified and more treacherous.
"I've spent a decade in Silicon Valley," said Randi Zuckerberg. "Innovation is everywhere. It's supposed to be the center of forward thinking. [So] why can I count the number of women executives on one hand? Or people of color?"