Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."

Vodka Branding Distilled

A long time ago, in an economy far away, plunking down 30 bucks for a bottle of Stoli was no biggie. Then again, neither were subprime mortgages. The recession has changed all that, of course, and made saving money cool. The latest proof: cheap-chic vodkas—award-winning distillations that sell for around 10 bucks.

Seattle’s Best Intros Coffee ‘Level System’

For roughly four decades now, American coffee drinkers—about 54 percent of the population—have puzzled over myriad brand and blend names in a usually fruitless attempt to determine which one’s right […]

Book ‘Em

By all accounts, Black Friday (a mere 11 days hence) will usher in tidings of comfort and joy for the likes of Kindle, Sony Reader, Nook and iPad. Sure, you’ve […]

e-Readers: Book ‘Em

By all accounts, Black Friday (a mere 11 days hence) will usher in tidings of comfort and joy for the likes of Kindle, Sony Reader, Nook and iPad. Sure, you’ve […]

New York Post’s Weiss Lands at DNAinfo.com

Longtime Post investigative reporter Murray Weiss has landed at hyperlocal news site DNAinfo.com. The site’s marketing director John Darby confirmed Weiss’ hiring in an e-mail to AdweekMedia. Leela de Kretser, […]

New York Post’s Weiss Defects to DNAinfo.com

Longtime Post investigative reporter Murray Weiss has landed at hyperlocal news site DNAinfo.com. The site’s marketing director John Darby confirmed Weiss’ arrival in an e-mail to AdweekMedia. Leela de Kretser, […]

The ‘Aspirational’ Consumer: R.I.P.

It wasn’t very long ago that marketers were assured that most consumers were still willing to trade up. You remember, don’t you? Average Joes and Soccer Moms splurging for that extra “little” something—be it a $6 latte or a $300 Coach handbag—just because they worked so hard and deserved some of life’s finer things.

It Fits Better When It Shrinks

Who says the quest for sub-prime consumers was a bad idea? So long as the “officially over” recession stays far from over, today’s struggling consumer remains a solid bet. At […]

Guerrilla Marketing 2010

Guerrilla marketing used to be easy to define. If a New Yorker happened to notice a Jeep Grand Cherokee driving up the side of a building near Madison Square Garden […]

David Lauren, Ralph Lauren

Photograph by Frank Veronsky As indoctrinated shoppers know, setting foot inside a Polo Ralph Lauren retail store is a bit like getting invited to one of Jay Gatsby’s parties, minus […]