Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."

Why Fruitcake, the Maligned Holiday Treat, Is Finally Getting Some Respect

Business is brisk this season, whether you like it or not.

Why Brands Lost Their Fear of Controversy and Got Political in 2017

Corporate America took a stand against President Trump's policies.

Why Bursting-Briefs Brand 2(X)ist Is Actually Toning Down the Beefcake

So long, supermodel studs—and welcome everybody else.

This Company Wants to Turn More Taxpayers Into Tax Slayers

A scrappy software provider jousts with the mighty TurboTax.

How Vanity Fair Paper Napkins Loosened Up Its Look While Staying True to Its Premium Roots

Fancy serviette brand rolls out its new packaging.

How the Budweiser Clydesdales Became a Force in Holiday Marketing

The origin story of the Scottish dray horses.

With Amazon’s Rumored Entry Into Pharma, CVS Is Eyeing Aetna and Walgreens Is Rebranding

A quest to become trusted wellness providers or a fear of falling behind?

Behind the Scenes With Godiva’s Solid-Chocolate Christmas Tree

Brand marketing at Rockefeller Center gets sweet, sticky and stressful.

Why Chobani Is Reinventing Itself—and Why It Had No Choice

When too many imitators spoil the category.

How Ocean Spray’s Canned Cranberry Sauce Found Its Way Onto So Many Holiday Tables

Of the 78 million containers the brand makes each year, 80 percent are sold between Thanksgiving and Christmas.