A year after making its NewFronts debut, Time Warner Cable Media brought along some friends—well, more like frenemies—for its second go-round.
Jason Lynch is Adweek's television beat writer.
Jason Lynch is Adweek's senior editor for television, covering trends, technology, personalities and programming across broadcast, cable and streaming video. Formerly TV Editor for People magazine, he has been covering the TV and movie industries for more than a decade.
This weekend, audiences will assemble in record-breaking numbers to cheer on an unprecedented assemblage of larger-than-life champions. And no, we're not talking about Avengers: Age of Ultron.
Google is stepping up its efforts to help TV advertisers understand the precise impact their ads have online, announcing a new partnership with Rentrak to expediently show marketers how their ads impact minute-by-minute Google searches, down to the spot level.
Let's get the disappointing news out of the way first: A+E Networks' upfront presentation Thursday night lacked the big announcement many were hoping for—confirmation of reports earlier this week that the company is turning over its H2 channel to Vice Media.
A surprising new outlet has entered the binge-viewing arena to challenge Netflix: NBC.The network will be streaming all 13 episodes of its new David Duchovny limited series drama, Aquarius, on NBC.com, its NBC app and other VOD platforms, after the show's two-hour network premiere on May 28.
For the last six months, Hulu has taken one big swing after another as it tries to close the gap with Netflix and Amazon.
Cablevision has reached an agreement with Hulu to offer the company's streaming subscription service, Hulu Plus, to Optimum customers, making it the first cable or satellite provider to distribute the VOD content.
For a network that prides itself on comedy with a twist, it's not surprising that IFC also has been shaking up the standard upfront meetings this year.
ESPN isn't wasting any time in challenging Verizon's new, slimmer cable bundles as part of its FiOS service.
For close to five decades, the Keebler Elves have been a genial, wholesome presence in Keebler advertising as they sang the praises of the brand's cookies and crackers. But Sunday's premiere of the new Showtime comedy Happyish quickly changed the Elves' slogan from "Uncommonly Good" to "uncommonly disturbing."