Gabriel Beltrone

Adweek contributor
Gabriel Beltrone is a frequent contributor to Adweek.

Alessandra Lariu Fosters ‘Evolved Collaborations’

Yes, women are smarter. But their real innate genius maybe finding smart and meaningful ways to reach other women. This is increasingly evident on the Web, in plain view of brands that are willing to pay for lip service.

Co: Collective Hires Eva McCloskey

Goodby, Silverstein & Partner’s Eva McCloskey has joined co: collective, the brand consultancy launched last fall by JWT alumni Rosemarie Ryan and Ty Montague.

Volkswagen Polo Makes a Great Beat-Boxing Partner

The Singapore office of Tribal DDB tapped Dharni Ng, a local beat-boxing talent with some international credentials, to headline its digital campaign for the new Volkswagen Polo GTI. The audio takes car noises that under normal circumstances would be totally obnoxious, and by mixing them with Dharni's sounds, makes them not so.

Xerox Sifts Through Your Email

Xerox, continuing its push to shed an outdated image as a copier company, is detouring into the headshrinking game.

Ad of the Day: Allstate

Dean Winters reprises his role as Allstate's ubiquitous personification of "Mayhem," lurking perpetually around the corner.

Pucker Vodka Taps Euro RSCG

Beam Global Spirits & Wine has assigned Euro RSCG Chicago the creative television, print, and online work for Pucker Vodka—a new line inspired by the company’s neon-colored, sweet-and-sour Pucker schnapps.

Modernista! Shutters

Boston boutique Modernista!, which created edgy campaigns for the better part of a decade, officially signs off Friday, victim to what executive creative director Gary Koepke calls "a perfect storm" of broad economic factors and business missteps.

Ad of the Day: Saucony

Saucony, a purveyor of running shoes and other athletic apparel, considers the meaning of the word strong in its first-ever national TV spot, shown below. The commercial, by Massachusetts ad agency Mechanica, sports slick production values and fairly compelling imagery.

People Actually Spotted Reading in Barnes & Noble’s Nook Ad

People still love books. No, really, says Barnes & Noble. In the wake of last year’s declining sales of physical books, the retailer kicked off a media blitz this week spotlighting a new campaign for its Nook Color e-reader.

NBC Expands ‘Loser’ Menu

You'd think one product line of The Biggest Loser-themed health bars and shakes would suffice. NBC and Walgreens, it seems, would beg to differ.