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David Griner
Gatorade Sorry for Mocking Powerade Spokesman LeBron James Over Cramping Brand had a flurry of feisty tweets

When LeBron James had to stagger off the court last night with a heat-induced leg cramp, one brand seemed all too happy to pour a few hundred milligrams of sodium…

June 6, 2014, 1:39 PM EDT

Impressionist Classics Finally Come Into Focus in Clever Eyewear Ads Y&R Paris has fun with famous works

Tell the art history majors to leave the room, because here's a campaign that will make creative types jealous and will make purists' eyes bleed. In a campaign that's new to…

June 5, 2014, 1:44 PM EDT

Ad of the Day: McDonald's Films the Craziest Soccer Trick Shots Ever … and They're Real World Cup wonders

For every big-budget advertising opus timed to the World Cup (I'm looking at you, Nike and Samsung), there are always a few real gems that don't show any soccer stars…

June 4, 2014, 2:15 PM EDT

How One Simple Bracelet Boosted an Entire Country's Blood Donations by 335% A handy device, a life-saving message

Every marketer in the world dreams of creating something useful, accomplishing a noble goal and scoring huge results. Here's a project that nailed all three. Y&R Moscow recently partnered with Azerbaijani…

June 3, 2014, 4:11 PM EDT

Laphroaig Scotch Doesn't Mind If You Think It 'Tastes Like a Burning Hospital' Campaign welcomes all opinions

Anyone who's tried Laphroaig, one of the few truly robust Scotches that's also widely available, knows that it sparks passionate responses ranging from delight to disgust. Now the distiller is parsing…

June 2, 2014, 3:55 PM EDT

Ad of the Day: A 3-Second Fall Is 60 Seconds of Fun for the Moto E Droga5 slows time in fanciful phone spot

It seems inevitable that ad agencies will someday run out of innovative ways to launch new smartphones. But today is not that day. Droga5 created a charmingly whimsical 60-second spot for…

May 30, 2014, 3:14 PM EDT

Lego Versions of Famous Artworks Are So Great, They're Now Official Ads Spec project attracts agency's attention

When most great spec projects make the rounds among the Internet's creative community, it's assumed the work will never see the light of day. Here's a notable, wonderful exception. Late last…

May 29, 2014, 12:07 PM EDT

Ad of the Day: Mom's Inner Voice Is Funny, Dark and Full of Regrets in LG Campaign Entertainingly cynical appliance spots from Hill Holliday

Emotional isolation. A loveless marriage. The gnawing regrets of adulthood. Welcome to the surprisingly dark and awkwardly humorous "Mom Confessions" ad campaign for LG appliances. At first, these four spots from…

May 29, 2014, 11:24 AM EDT

Gym Ad Kindly Reminds Kanye That He Married a Shallow Short-Timer As if working out's going to fix that

An easy target, to be sure, but here's a clever bit of celebrity newsjacking from a New York chain of gyms.  New York Sports Clubs ran the ad above in today's…

May 27, 2014, 12:09 PM EDT

Arby's Is About to Run a 13-Hour TV Ad Showing a Brisket Cooked in Real Time Shatters previous record of 60 minutes

Up for grabbing some Arby's? No? Would a 13-hour TV commercial change your mind? The fast-food chain is cooking up a record-breaking TV buy promoting its Smokehouse Brisket Sandwich, which viewers…

May 23, 2014, 12:01 PM EDT

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