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David Griner
360i's Sarah Hofstetter on Reaching the Top—and Staying There How do leading agencies and brands find inspiration?

CANNES, France—Everyone dreams of being No. 1. But reaching the top quickly introduces a new pressure: staying on top. It's a problem most agencies and brands would be happy to have,…

June 17, 2014, 2:08 PM EDT

Marissa Mayer: Marketers Need to Embrace Native Ads Cannes address delivered alongside new Tumblr ads integration

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more…

June 17, 2014, 9:58 AM EDT

Search Is Only at 5% of Its Potential, Google Exec Tells Cannes Nikesh Arora says tech innovation is about to surge forward

CANNES, France—For all Google's accomplishments in the 16 years since its founding, the tech giant feels it has barely scratched the surface of its potential, even in a core area…

June 17, 2014, 8:01 AM EDT

Undivided Attention: How 'Epic Split' Became the Buzziest Ad at Cannes Volvo Trucks snatches up awards—and new customers

It should, by all rights, be the one of the worst ads you've ever seen: A Hollywood has-been straddles two 18-wheelers at sunset while a nearly forgotten new-age song somberly…

June 16, 2014, 12:07 PM EDT

Ad of the Day: GoPro Gets Closer to Brazilian Futebol Than Anyone in Great World Cup Spot Filmed by an ex-MLS pro, who was left in awe

From surfing the Pacific to hugging lions in South Africa, GoPro has built its brand around being a lens into parts of the world many of us will never see.…

June 11, 2014, 9:22 AM EDT

This Rather Sexual Bakery Ad Shows How to Cook Up a Morning Quickie Canadian kitchen erotica has over 1 million views

In case Kraft's Zesty Guy left you with any doubt that the world's most boring food items can be eroticized, I present you this ad about having sex on a…

June 9, 2014, 8:42 PM EDT

Gatorade Sorry for Mocking Powerade Spokesman LeBron James Over Cramping Brand had a flurry of feisty tweets

When LeBron James had to stagger off the court last night with a heat-induced leg cramp, one brand seemed all too happy to pour a few hundred milligrams of sodium…

June 6, 2014, 1:39 PM EDT

Impressionist Classics Finally Come Into Focus in Clever Eyewear Ads Y&R Paris has fun with famous works

Tell the art history majors to leave the room, because here's a campaign that will make creative types jealous and will make purists' eyes bleed. In a campaign that's new to…

June 5, 2014, 1:44 PM EDT

Ad of the Day: McDonald's Films the Craziest Soccer Trick Shots Ever … and They're Real World Cup wonders

For every big-budget advertising opus timed to the World Cup (I'm looking at you, Nike and Samsung), there are always a few real gems that don't show any soccer stars…

June 4, 2014, 2:15 PM EDT

How One Simple Bracelet Boosted an Entire Country's Blood Donations by 335% A handy device, a life-saving message

Every marketer in the world dreams of creating something useful, accomplishing a noble goal and scoring huge results. Here's a project that nailed all three. Y&R Moscow recently partnered with Azerbaijani…

June 3, 2014, 4:11 PM EDT

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