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David Griner

Where Is Digital Content Headed? Join the Discussion at Wednesday's #AdweekChat

Takeaways from the NewFronts, AOL's acquisition and more

Big programming announcements and star-studded pitches to advertisers used to be reserved for the largest TV networks, but today digital content has claimed an equally flamboyant seat at the media…

Will Huffington Post Spin Off From AOL Rather Than Go Under Verizon?

UPDATE: AOL says HuffPo, TechCrunch and Engadget will stick around

This morning, Verizon seemed to be on the verge of taking ownership of one of the Internet's flagship news sites, The Huffington Post. But now doubts are swirling around whether…

Verizon Will Buy AOL for $4.4 Billion in Massive Content Acquisition

Wireless carrier will gain HuffPo, ad network and growing video empire

Six years after spinning off from Time Warner, an independent and resurgent AOL announced today it will be acquired by Verizon for $4.4 billion. The acquisition is a huge content and…

British Bus Service Apologizes for 'Ride Me' Ad Campaign

Price gag sparked international backlash

A Welsh bus service's "Ride Me All Day for £3" ad campaign has come to an abrupt stop after facing vocal criticism in social media. The ads, featured on the back of…

Facebook's Donate Button Has Raised $10 Million for Nepal in 2 Days

Network will add $2 million to user contributions

Mark Zuckerberg says Facebook users were quick to answer the call for donations to aid earthquake recovery efforts in Nepal. More than $10 million was contributed via the social network's…

This Ink Made From Smokers' Lungs Increased Interest in Quitting by 500%

A morbidly effective campaign from BBDO Proximity Thailand

Here's one way to get a message to smokers: write it in ink made from their own diseased lungs. BBDO Proximity Thailand has produced a fascinating case study on its recent…

How America's Test Kitchen Brilliantly Brings Lab-Level Science to Real-World Cooking

Tour shows the process behind its recipes, magazines and books

If you're not a food nerd, you can skip this one. But for those of us who are, it's a big slice of amazing. The team from Tested recently toured America's…

Facebook Adds Donate Button Atop News Feeds to Aid Earthquake-Ravaged Nepal

Network will match $2 million in contributions for mobile medical units

A prominent piece of Facebook real estate is dedicated today to helping hundreds of thousands who've been displaced, wounded or otherwise affected by Nepal's 7.8-magnitude earthquake. Users will find a "Donate…

Dora the Explorer Is a Dream-Crushing Buzzkill in Geico's Excellent New Ad

Geico's "It's What You Do" campaign, while mildly amusing, hasn't produced any true gems—until now. While it would be nice not to spoil the ending of the Antarctic ad below, Geico…

Here's the Most Fascinating Slide From BuzzFeed's 2008 Pitch to Investors

Back in 2008, BuzzFeed was a two-person editorial operation with 750,000 monthly visitors, but it already knew exactly where it was headed. It was, at the time, just a sliver of…

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