David Griner | Adweek David Griner | Adweek
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David Griner
Is Product Placement the Savior or the Scourge of Entertainment? Hundreds shared their opinions at this week's #AdweekChat

As movies, TV and video become increasingly flexible, on-demand forms of entertainment, most types of advertising have struggled to keep pace. The big exception? Product placement. When your branding appears right…

August 15, 2014, 12:07 PM EDT

PR Giant Edelman Apologizes for Calling Robin Williams' Death an 'Opportunity' But says blog post on sparking mental health discussion will remain live

Edelman is usually tapped with helping brands avoid or disentangle themselves from public backlash, but the global PR firm instead found itself in the hot seat this week. At issue was…

August 14, 2014, 10:40 AM EDT

Ad of the Day: The Dodge Dart Makes Craig Robinson and Jake Johnson Hate Each Other TV funnymen go at it

What would happen if you took one of the best characters from The Office and moved him next door to the undisputed best character from New Girl? This ad campaign.…

August 5, 2014, 1:27 PM EDT

Ad of the Day: Is Toyota's Swagger Wagon Sequel Good Cringey or Bad Cringey? Kids (and Busta Rhymes) step up in sequel to viral hit

Swagger Wagon, Toyota's white-hot viral hit of 2010 (or at least the whitest viral hit of 2010), has pulled back into the cul-de-sac for a new round of awkward suburban…

August 4, 2014, 11:05 AM EDT

Where Is Social Headed Next? Hundreds of Marketers Joined #AdweekChat to Weigh In Revisit the conversation in our selected transcript

More than 750 marketers from brands and agencies of all sizes turned out on Twitter yesterday for the inaugural #adweekchat, Adweek's one-hour digital conversation about marketing and media. The topic, inspired…

July 31, 2014, 1:11 PM EDT

Ad of the Day: Every Wave Is Your First in Samsung's Lovely Celebration of Surfing Haunting Bowie cover fuels ominous but uplifting spot

"The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title—it doesn't matter…

July 24, 2014, 12:57 PM EDT

Ad of the Day: Neil Patrick Harris Doesn't Get Why He Can't Drink Heineken Light on TV But here's the explanation, if you're interested

Most ad agencies that work with alcohol brands have a general loathing for the myriad guidelines that shackle them from showing much of anything, including someone drinking a beer.  But in…

July 18, 2014, 9:26 AM EDT

Ad of the Day: This Rube Goldberg Device Promotes a Video Game by Bringing It to Life Another creation from OK Go's collaborator

While always interesting to watch, intricate Rube Goldberg devices in ads rarely seem connected to the products they're supposedly selling. But this is quite the exception. Brett Doar, the man behind…

July 10, 2014, 4:05 PM EDT

Ad of the Day: Photo App Focuses Less on Features and More on Stories Amid dry product demos, SpeakingPhoto stays human

Showing how mobile apps and devices improve your (apparently action-packed) daily life has become one of the biggest tropes in tech advertising, and yet it's still rare to find ads…

June 30, 2014, 1:22 PM EDT

The Slide That Launched a Thousand Arguments at Cannes R/GA and Beats tackle the 'numbing consensus' of marketing briefs

The slide was always meant to be provocative, but it wasn't originally intended to be quite so vulgar. "When I first saw it, it had 'F*** Briefs,' " recalled Nick Law,…

June 27, 2014, 1:43 PM EDT

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