Advertisement
David Griner

Hotels.com Buried a Giveaway in the Fine Print of a TV Ad to Reward People Who Paused It

Aired for a week, but not on YouTube

Hotels.com has a marketing mission that, as far as client mandates go, is pretty fun: Find surprising ways to use standard ad buys. For example, earlier this summer the booking site…

Who Are Today's Creative Icons, and How Do They Inspire You? Join #AdweekChat to Discuss

Twitter chat begins at 2 p.m. ET today

True creativity often feels like it's in short supply, even in advertising. But there are plenty of inspirational talents out there, if you know where to look. To help you find…

10 Branded Content Masters Who Make It OK to Love Marketing

The icons of an emerging industry

Most marketers these days have become big believers in the power of branded content, but that's not to say many of them are very good at it. As part of…

10 Celebrities and Influencers Who Infuse Pop Culture With Intellect and Creativity

They make us laugh, think and wonder what's next

Pop culture may always feel shallow and image-obsessed, but if you look past the reality shows and pre-fab pablum, it becomes clear we're actually in a golden age of creativity.…

Today's #AdweekChat: How to Collaborate Without Wanting to Strangle Your Colleagues

Twitter chat on teamwork begins at 2 ET

Teamwork would be so much easier if you could do it alone. But for better or worse, we all have to muscle through a collaborative process at some point.  How well…

Subway Becomes Twitter's Top Trending Topic After FBI Raids Jared Fogle's Home

Spokesman's foundation exec faces child porn charges

For 15 years, Jared Fogle has been an ideal spokesman for Subway, which benefited as much from his earnest demeanor as from his redemptive weight-loss story.  This morning, though, Subway is…

This Quirky Campaign to Rename British Landmarks Boosted Chinese Visits 27%

Ogilvy effort won 3 PR Lions at Cannes

Would you be more likely to shop Savile Row if it were called "The Street for the Tall, Rich and Handsome"? Or maybe book a visit to Sherwood Forest if…

6 Creatives Waged a Design Battle in Front of 1,000 People, and Here's What They Made

Shutterstock gave Cannes competitors 20 minutes

CANNES, France—Lots of designers believe themselves to be God's gift to Photoshop, but few have to prove it on stage in front of a screaming, alcohol-fueled crowd. As part of this…

Jordan Brand's Hat-Tip to Jeter and Domino's Emoji Ordering Win Grand Prix at Cannes

Droga5 wins Integrated Gold, #LikeAGirl takes Titanium

CANNES, France—Illustrating the far extremes of creativity honored at the Cannes, Jordan Brand's solemn send-off to Derek Jeter shared top honors today with Domino's emoji ordering service in the Titanium…

Ice Bucket Challenge Wins 2 Gold Lions in Branded Content and Cannes' Top Honor for Nonprofits

Viral campaign also won in Cyber and PR

CANNES, France—The ALS Ice Bucket Challenge, which took Facebook and other social networks by storm last year, has won two gold Lions in Cannes' Branded Content & Entertainment category and…

Advertisement