David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

Sebago Steps Into N.Y.

Maine Shoemaker Selects Balet & Albert BOSTON-Sebago last week moved its ad account out of the region, selecting Balet & Albert in New York after a review that included a […]

2 Former Ad Execs Start Anew, Launch Specialty Firms In Hub

BOSTON-The trend toward specialization in agency startups has continued with a pair of very different niche players opening their doors in Boston. Carol Cleveland, former senior vice president of new […]

Midsized Agencies On The Decline

Room for Outside Shops, Startups Increases as Mainstream Shrinks BOSTON-Although the economy has improved through the 1990s, the advertising agency market in New England has contracted. The result: Two large, […]

Agfa Selects Mullen

Mullen last week continued its recent hot streak, winning the estimated $10-12 million international business-to-business ad account of Agfa-Gevaert Group. The Wenham, Mass.-based agency topped finalists J. Walter Thompson in […]

Dexter Shoe Narrows Field, Begins Talks With 6 Contenders

Dexter Shoe Co. has selected at least six shops to compete in the review for its advertising account, sources said. Attempting to unseat 11-year incumbent Pagano Schenck & Kay in […]

Cyr & Knowles Breaks Ads For Sunday Paper

Unveils Campaign As Shop Searches For Creative Director To Replace Co-Founder BOSTON: Cyr & Knowles is helping launch a Sunday newspaper in New Hampshire at the same time the 12-person […]

Bronner Slosberg Effort For Enron Targets Californians

Bronner Slosberg Humphrey is breaking a multimedia campaign in California for Enron Corp. The Houston- based utility company tapped the Boston shop for projects this summer. Television and radio spots […]

Energy Deregulation Sends Unitil To Ingalls From Cahill Dittrich

Public utility holding company Unitil has moved its ad account to Ingalls Advertising. The Boston shop was awarded the account after a review of undisclosed agencies. The Hampton, N.H.-based client’s […]

‘A Passion For Pizza’

Clarke Goward Unveils Broadcast Effort For Papa Gino’s, Eschews Spokespeople BOSTON–Clarke Goward here has launched a television and radio campaign for Papa Gino’s employing the tagline, “A passion for pizza.” […]

Gearon Hoffman Wins Jogbra; Client Weighs Changing Name

Gearon Hoffman has leveraged its sports apparel experience and track record for building brands to win a $2-3 million creative assignment from Champion Jogbra in Burlington, Vt. The Boston shop […]