Ever feel like you belonged to the world of Charlie Brown and Lucy?Leading up to Fox Family's The Peanuts Movie, nostalgic fans can visit Peanutize Me!, which lets you transform yourself into a modern-day Peanuts character.
Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.
At Burger King in La Defense, the Paris business district, in-the-know users can get a "personal queuer" to wait in long lines for a Whopper.
For the launch of its new Scarf Bar, where users both online and in-store can customize their own scarves, Burberry decided to educate people on what goes into making one.When a brand launches a customization service, people (rightfully) assume their options are limited and at least somewhat automated to ensure fast service to the most customers possible. In other words, it can cheapen and commodify—the opposite of luxury.But this video succeeds in illustrating, beautifully, what a total headache it is to produce a Burberry scarf, while reminding you of its premium value—or, as one YouTube commenter put it, "why it's expensive."
Days before the opening match of the Rugby World Cup, Heineken surprised a Dublin pub chock-full of rugby fans with the coolest prize machine ever.
Coca-Cola kicks off National Hispanic Heritage Month (which runs from Sept. 15 to Oct. 15) with a line of temporary-tattoo cans, targeted to Hispanic and Latino Americans.Based on the insight that Latinos have a particular pride in their family names, which reflect their history and heritage—and maybe also on the (shaky) anecdote that every Latino (including me, and I'm only one-quarter) has at least one family member with a heritage-related tattoo—the cans feature common family names... in reverse!
In Peru, four women in 10 between the ages of 15 and 49 years old suffer from domestic violence, and only 40 percent of those actively seek help. To remind people that violence can hide in plain sight, women's defense organization DEMUS and Lowe Yaku produced a series of apparently anodyne and cheerful emails, which it sent to a number of users.
Fewer than 1 percent of high school girls plan to study computer science in college. Hoping to change that, Google's Made with Code initiative recently encouraged girls to design a "little black dress" for the digital age.
It says something about the world that reporters consider it news to mention when Facebook or Twitter are down for more than a few minutes. With this in mind, KFC Romania and agency McCann came up with a clever idea: To defray global panic, KFC will offer free food to people whose social networks of choice are down.
For its "Replace Every 8" campaign, U.K. mattress retailer Dreams enlisted CheethamBellJWT to produce "Everything Changes," an ad that follows a couple's by-the-bed adventures over the course of time.
You know that saying about standing on the shoulders of better men? Gloryparis took that extra seriously.The young independent agency has been doing some inspired self-promotional stunts, and the latest one is particularly cheeky—a print ad that features a drippingly hopeful (fake) cover letter from none other than Maurice Lévy, High King and CEO of Publicis, who pleads for a job at the Paris shop.