Blood, Sweat and Bravery: How AMV BBDO and Essity Shaped Each Other
Bodyform and Knix owner Essity reflects on 10 years of busting taboos alongside agency AMV BBDO.
Virginia Commonwealth University Acquires The Creative Circus
The advertising portfolio school will be relaunched with help from McKinney.
From Reporting to Reduction: How Businesses Are Taking Action on Climate Change
Adland isn’t exempt from the legislation that’s coming down the pike.
Mark Douglas on the Future of Advertising: Insights from MNTN’s President and CEO
It's time to find new ways to connect with consumers, plus predictions for 2024 and beyond.
Study: Ad Agencies’ Return-to-Office Mandates Pose Hiring and Retention Challenges
Job candidates prioritize flexible work over compensation, one staffing firm alleges.
Amid Cancer Treatment, Gale’s Kris Saim Finds Solace in Workplace Flexibility
Gale's Kris Saim urges employers to address the discomfort that typically comes with sharing a diagnosis.
iProspect’s New Execs Explain the Blueprint and Early Impacts of Its Comprehensive Restructuring
In August, the media agency absorbed Merkle's growing media practice.
Agency New Business Consultants Give the Do’s and Don’ts of Building a Strong Pipeline
Agencies must say 'no' more often.
Inclusivity in the Workplace Can Go Beyond the Employee Handbook
When leaders share their culture, teams feel safe to celebrate theirs.
Monogrammed Stüssy Tees? Making Sense of Private Equity-Creative Agency Hookups
High finance and unbridled creativity may always sleep in separate bedrooms—but a more perfect union could offer agencies and brands a new path toward durable, sustainable growth.
Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting Business Models
Next year, agencies will put AI at the center of their strategies, and hold cos will productize it.
The Next Chapter of DEI: Shifting the Focus Back to Inclusion
Five agency presidents, one industry that needs change to reflect today’s world.
Why One Consultancy Launched a Premium Subscription for Agency New Business Leads
NBZ Partner's membership tier is one of few resources available to new business pros, who are finally talking to each other.
Agency Execs Rally for a More Strategic Pitch Process
Leaders from agencies, including Ogilvy and Giant Spoon, talk talent retention and outdated expectations.
Clients Behaving Badly: It’s Time for a Code of Conduct
A call-to-action for advertisers to start treating agency partners with respect.