Intuit's TurboTax will be returning to the Super Bowl in 2017, marking its fourth consecutive year in the Big Game.Past efforts from the company's agency of record Wieden + Kennedy have starred such disparate personalities as Inside the Actors Studio host James Lipton and the voices of character actors William H. Macy and John C. Reilly.
Among the many familiar faces, including Skittles and GoDaddy, one new brand will be making its Super Bowl debut this year: GNC, long known as the place one goes to buy vitamins in bulk.
After sitting out of the Super Bowl for the first time since 2005 last year, GoDaddy is back in the game for 2017 with a new creative agency and product.
Today Wrigley candy giant Skittles announced that it will be "Skittlizing the Big Game" for Super Bowl LI by way of a new campaign created by adam&eveDDB.
Avocados From Mexico will return to the Super Bowl for its third consecutive year as a Big Game advertiser.
It would be understandable for a marketer who hails from the glamorous world of beauty to be a little self-conscious about moving to a fast-food brand known for late-night snack binges by college kids. Prior to becoming Taco Bell's CMO, Marisa Thalberg spent years at legendary cosmetic companies like Revlon, Unilever and Estée Lauder.
For its first Super Bowl ad last year, Avocados From Mexico journeyed back in time to imagine what the first, prehistoric Super Bowl draft was like. This year, the brand takes a trip into the future for its "#AvosInSpace" campaign.
Avocados From Mexico will make its second Super Bowl appearance, returning to the world's most-watched TV event after enjoying surprise success during the big game in February with an ad from its "First Draft Ever" campaign.