Air New Zealand Launched an #EmojiJourney Campaign on Facebook, Twitter

The airline will create personalized emoji maps for users.

A Quicker Way to Add People to Messenger Audio or Video Chats

Users of Facebook’s messaging app no longer need to launch new conversations.

After One Year, Lara Cohen Returns to Twitter

She will work with news, sports and entertainment creators.

Why Social Media and YouTube Creators Want More Diverse, Authentic Content

Opinion: Brands should not be afraid to embrace the imperfect, messy imagery that reflects our everyday lives.

Snapchat Users Can Now Add Giphy’s Animated GIF Stickers to Their Snaps

A new tabs feature is also coming soon.

Facebook Messenger: Here’s How to Change Your Story’s Privacy Setting

Users can decide who can see their posts.

AI’s Hidden Patterns Transform Content, Marketing and Advertising on Facebook

Opinion: Consumers continue to demand more personalized experiences.

How Brands Can Take Advantage of Instagram Stories

Opinion: When designing your ads, it is important to catch your audience's’ eyes quickly.

Twitter: Pokemon Was the Most-Mentioned Game Globally in 2017

More than 218 million gaming-related tweets were shared last year.

Brand CMOs Acknowledge the Need for Better Personalized Marketing Efforts

Opinion: Digital media is increasingly riddled with irrelevant and abrasive promotional content.