Sprout Social Just Brought Its Bot Builder Tool to Facebook Messenger

The company first introduced the product, which makes deploying bots easier, in June.

How Corporate Distrust Is Reshaping Advertising

Opinion: A stranger approaches you and tries to sell you a new watch. How much do you trust this person?

Google Maps Now Lets Users Post Questions and Answers on Business Pages

Business owners can also share frequent queries and responses.

LinkedIn’s Active Status Feature Shows You When Contacts Are Online

The feature allows users to see when their contacts are active on LinkedIn, or available on mobile.

How Cause-Related Social Marketing Drives Results for CPG Brands

Opinion: How do personal care and home care brands that promote and sell diapers, disinfectant, laundry soap and toilet paper engage successfully with their audiences on social media?

Global Social Influencer Marketing at a Glance: Top Five Emerging Markets

Opinion: When it comes to investing your digital dollars, these are the emerging markets you should be looking at.

Obama’s Charlottesville Tweet Has Broken a Twitter Record With 3.3 Million Likes

The message underscores the power of timely and positive social media images.

Facebook Gives News Feed a New Look on Mobile

Facebook released a series of changes to News Feed, with the goal of making the feed "more readable, conversational, and easier to navigate."

5 Tips for Leveraging Sporting Events to Drive Social Engagement

Opinion: The rise of social media has leveled the playing field for brands, while unleashing new opportunities to engage with sports fans around the globe.

4 Ways Dentists Are Using Social Content to Educate Patients

Opinion: Using social content to educate patients is an art that not only shares reliable health information but also promotes business..