How to Position Your Product for Media Success

Position the product to tell its story.

A Stand-Alone App for Creators of Facebook Live Videos Is on Its Way

Facebook is developing a stand-alone application for creators of Facebook Live videos, which will debut as an update to its stand-alone Facebook Mentions app for celebrities, public figures and journalists.

Facebook Page Admins Have a New Way to Control Creators’ Tags in Branded Content

Facebook added a new feature to the Page Roles section of the admin panel for page administrators, giving them more control options over branded content.

Facebook Is Testing a New Video Tab in Its Apps’ Navigation Bars

Facebook confirmed that it is running a “small test,” in India, of a video tab in the navigation bar of its flagship mobile applications.

YouTube Has 1.5 Billion Monthly Users and Made Several Announcements at VidCon

YouTube CEO Susan Wojcicki announced at VidCon this week that the Google-owned video site now has 1.5 billion logged-in monthly users.

Facebook: Here’s How to Add a Bio to Your Profile

Did you know Facebook allows you to add a short Bio to your profile to help users learn more about you?

Facebook Teamed Up With Media Organizations to Launch Facebook Safety for Journalists

Facebook Friday announced the launch of Facebook Safety for Journalists, an initiative to help journalists protect themselves and their accounts on the social network.

What Twitter Users Were Talking About During the 2017 NBA Draft

The 2017 NBA Draft spurred 3.2 million tweets Thursday night.

4 Emerging Trends Defining Social Media Advertising Today

Opinion: How do we address the issue of transparency plaguing the industry? Can brands really optimize across channels and teams? How do we make data actionable? These are just some of the biggest issues facing the social advertising industry today.

These Publishers’ Interactive Content Helped Make Sense of the U.K. Election

Opinion: To stand out among competitors, Sky News and The Huffington Post opted to craft engaging and shareable interactive articles that morphed much of the text-heavy content into information that voters—specifically millennials—actually connected with.