Personalized Video Lessons From and for Facebook

Opinion: If you’re on Facebook as often as I am (read: constantly), you probably see at least one Facebook personalized video in your News Feed every day celebrating a friend’s anniversary with one of their friends. As someone working at a company specializing in personalized video engagement, I’m torn in my opinion of these videos.

How This Drink App Is Using Data to Engage Customers in Real Time

Cocktail app Hooch is using data in unique ways.

You May Soon Be Able to ‘Order Food’ Directly via Facebook

Facebook announced last October that users could order food directly from the pages of restaurants that use Delivery.com or Slice. This week, some users began seeing an Order Food feature, on both desktop and mobile, enabling orders directly via Facebook.

Facebook Is Guiding Publishers Through the Rough Waters of Recent News Feed Changes

In the wake of a flood of recent changes to Facebook’s News Feed algorithm aimed at drowning out fake news and clickbait, the social network threw a lifeline to potentially overwhelmed publishers.

Facebook, Messenger and Instagram Notifications in One Place?

Last November, Facebook announced an integrated inbox for businesses, allowing them to see their notifications from their Facebook, Messenger and Instagram accounts in a single location. Now the social network appears to be testing the same concept for non-business users.

Beauty and the Beast: Perfect Match Launches on Mobile

In Beauty and the Beast: Perfect Match, gamers can complete a variety of match-three levels to earn coins, which they can spend to decorate rooms throughout Beast's castle.

If You’re Using ‘Fun Phrases’ in Your Stories, Instagram’s Got Stickers for You

Instagram introduced a new set of stickers for Instagram Stories Friday, focused on what it calls “fun phrases.”

3 Essentials for Increasing Your Facebook Lead Ads Conversion

Opinion: One of the newer ad format offerings, Facebook lead ads, is starting to draw the attention of marketers of high-consideration purchases like mortgages, insurance and education because it solves a thorny problem somewhat unique to high-consideration purchases.

ESL Is Bringing 5,500-Plus Hours of E-Sports Content to Facebook Live

Major League Baseball wasn’t the only sports league to reach a livestreaming pact with Facebook, as e-sports giant ESL Thursday announced an agreement with the social network that will bring more than 5,500 hours of livestreamed content to Facebook Live, in six languages.

20 Major League Baseball Games Are Coming to Facebook Live on Friday Nights

Major League Baseball is coming to Facebook Live, as the league and the social network announced a 20-game package that will include one national game each Friday, starting with this Friday’s visit by the Colorado Rockies to the Cincinnati Reds, at 7:10 p.m. ET.