Attracting Influencers Is About Giving Them What They Want

By creating something inspirational.

A Marketer’s Guide to Selling on LinkedIn With Few or No Ads

Opinion: With the right approach and strategy, you can build a funnel that consistently generates leads without spending money on ads.

The 4A’s Is Celebrating Its 100th Anniversary With Pinterest Boards

Pinterest and the 4A’s are teaming up on a series of boards covering five creative disciplines.

MLB Network Is Pumping Up Its #WeKnowPostseason Social Campaign With Archived Footage

MLB Network said #WeKnowPostseason videos were up to 800,000 views this week.

Facebook Begins Testing Ads, In-App Purchases in Instant Games

Interstitial and rewarded video ads will begin appearing in games.

Facebook and 10 Publishers Are Testing Subscriptions Within Instant Articles

The idea of subscriptions in Facebook’s Instant Articles has been bandied about for quite some time, and an official test is finally underway.

Pokemon Go Adds Gen 3 Ghost-Type Pokemon for Halloween 2017

The Halloween event will also feature a costumed Pikachu.

Unmetric: Packers Dominate NFL Likes on Facebook, Twitter, Instagram in Weeks 4-6

The Arizona Cardinals, Oakland Raiders and Kansas City Chiefs continued to lead growth on Facebook, Twitter and Instagram, respectively, in weeks four through six of the NFL season.

Why Brands Will Love Facebook’s Paid Influencer Marketing Features

Opinion: Facebook’s changes will allow brands to drive even greater value from influencer-generated content.

Can Fake News Be Stopped in the Next 10 Years?

A survey of more than 1,100 internet and technology experts by Pew Research Center was nearly split right down the middle.