Legendary Pokemon Are Coming to Pokemon Go

As part of Pokemon Go's first-anniversary celebration, Niantic revealed new details surrounding the upcoming arrival of Legendary Pokemon in the game.

What Has the Facebook Journalism Project Accomplished in Its First Six Months?

More than 10,000 publishers globally are now using Instant Articles, up 25 percent in the past six months alone, and more than one-third of all clicks to articles on Facebook are to Instant Articles.

What Do Twitter Users’ Eyes Tell Brands About Holiday Campaigns?

The eyes don’t lie: Twitter teamed up with eye-tracking and facial-coding technology provider EyeSee to help marketers prepare for their holiday campaigns with science and sentiment.

Social Data: Making Marketing More Transparent

Opinion: The traditional methods of gauging consumer sentiment via interviews and carefully conducted research, while still perhaps producing some valuable insights, are just no longer equipped to meet the requirements that marketers demand.

Publishers of Facebook Instant Articles Can Now Compare Them vs. Their Mobile Web Counterparts

Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content.

Entering the Golden Age of the Six-Figure Freelancer

Opinion: Freelancing is the new pinnacle of a professional’s career path. In addition to hitting and surpassing the magic six-figure mark, independent professional work has opened up a new avenue for creatives to pursue projects that pay the bills, but also intrigue, inspire and fuel them.

How Facebook’s Efforts to Combat Fake News Will Affect Link Previews From Publishers

The next battleground in Facebook’s war against fake news is the link previews on shared posts from publishers.

Twitter Will Livestream FYF Fest Saturday and Sunday

Twitter announced that it will livestream the FYF Fest music festival, marking the first U.S. music festival to be livestreamed by the social network, as well as the first streaming pact for FYF Fest.

Nintendo Switch Online Mobile App Launches on iOS, Android

The app allows users to engage with game-specific services, invite friends to play games via social media and more.

What Marketers Should Know About Facebook and Native Advertising

Opinion: The challenge for brands isn’t so much deciding if Facebook is right for them, but rather learning how to personalize management of the channel and properly track attribution between Facebook and other touchpoints in today’s omnichannel sales environment.