4 Secrets to Social Video Success

It’s one thing to produce a video but quite another to create one that will engage, delight and persuade your audience. Having good ideas is key, but there are four other important factors you should consider if you want to reap the benefits of social video.

Facebook’s Reactions Are Now One Year Old, and They Have Been Used 300 Billion Times

Facebook launched its Reactions extension to its like button one year ago today and, aside from 365 days of some users still clamoring for a dislike button (not going to happen), the feature has caught on.

Facebook Users Can Show Off Their Countries’ Flags in Their Profile Pictures

Facebook users have been able to add profile picture frames to express support for sports teams, causes and movements, and they can now showcase pride in their countries, too.

PBS NewsHour and Twitter Are Livestreaming President Donald Trump’s Joint Session Address

PBS NewsHour and Twitter are teaming up on another livestream for President Donald Trump’s first address to a joint session of Congress.

Google’s Gboard iOS App Adds New Languages, Google Doodles, More

With this update, Gboard now supports 15 additional languages, and it gives users access to Google Doodles, new emoji and voice typing.

A Look at the Gaming Industry’s Influencer Marketing Challenges

Advertisers are moving away from interruption advertising and toward interactive means of getting their messages seen and heard. Nowhere is that trend more visible than in the growing popularity of […]

Twitter Just Lost Its Head of Entertainment Talent

Twitter head of entertainment talent and lifestyle partnerships Lara Cohen became the social network’s latest high-profile executive to pass through its perpetually spinning revolving door.

A Single Instagram Post Can Now Contain Up to 10 Photos and Videos

Instagram officially introduced the ability for users to share multiple photos and videos in a single post, after several users spotted the feature being tested earlier this month.

T-Mobile USA Is Helping Twitter Break In a New Customer-Service Feature: Custom Profiles for DMs

One of the most common customer-service frustrations for consumers is the feeling that they aren’t dealing with an individual person, and T-Mobile USA is using a new Twitter feature to relieve that frustration.

YouTube Users Are Singing Along With La La Land as the Oscars Approach

YouTube analyzed the trailers for the nine Best Picture nominees for the 89th Annual Academy Awards, and it found that the videos have accumulated 3 million hours of total watch time.