How to Leverage New Audiences for Your Brand With Social Affinity

Opinion: With Super Bowl Sunday in the rear-view mirror and the NFL Draft coming later this week, which brands are best positioned to leverage the affinity football fans have with their own products and services?

LinkedIn Just Sharpened Its Ad Targeting Offerings With Matched Audiences

LinkedIn Monday announced the launch of Matched Audiences, a new set of targeting capabilities enabling brands to zero in on the following three categories: Website Retargeting, Account Targeting and Contact Targeting.

YouTube Users and Creators Can Now Report Videos They Feel Were Unfairly Excluded From Restricted Mode

YouTube Friday announced more changes to its Restricted Mode, chief among them the availability of 12 million additional videos and a way for creators and viewers to report videos that they believe have been inappropriately excluded.

Pinterest Is Waving Farewell to Its Like Button

It’s the end of the line for Pinterest’s Like button, which will be phased out “in the coming weeks,” giving the social network’s Save button—formerly the Pin It button—a more prominent role.

Here’s How to Turn Off Chat in Facebook Messenger

Did you know Facebook Messenger allows you to turn off chat so that you won't appear in your friends' "Active" lists?

Brands Taking Pinterest’s Advice Can Have a Happy Father’s Day

Yes, we know, we haven’t even celebrated Mother’s Day yet, but Pinterest wants to ensure that brands on its platform don’t miss out on Father’s Day.

Social Media Advertising Spend Was Up 60% Year-Over-Year in Q1 (Report)

With the changes in consumer behavior and so many options for digital media, channels and devices, deciding where to allocate your advertising budget can be a challenge. A first-quarter-2017 report from 4C Insights examines the current state of social marketing, and highlights areas of major growth.

How to Acquire Valuable Customers With Pinterest Advanced Targeting

Opinion: Pinterest’s actalike targeting is one way for advertisers to reach people who resemble valuable customers—they not only look similarly, but also act similarly.

New Instagram Stories Geostickers? Blame It on Rio

Rio de Janeiro is the latest city to get its own geostickers for Instagram Stories.

Facebook Is Still Quietly Looking for Someone to Oversee Its News Products

The right combination of news experience and technological acumen has eluded Facebook thus far, but sources told Kurt Wagner of Recode the social network is still looking to hire someone to lead its news products.