What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising
Opinion: Levels of Awareness from Eugene Schwartz still holds true.
4 Million People Used the Crocs Snapchat Lens in Its First 10 Days
A little branded silliness goes a long way.
Creating a Human Brand Through Influencer Marketing
Opinion: Millennials and Gen Z-will dominate spending decisions for the next decade.
What Human Teams Can Learn From Machine Learning Marketing Algorithms
Opinion: If you can’t beat it, copy it.
How Facebook Live Helped Accelerate Growth for These 3 Businesses
Opinion: It continues to outrank all other content types in the News Feed algorithm.
How to Use Social Media to Bring Customers Closer to Your Brand When They’re Vacationing
Opinion: People use their mobile devices a little more than usual.
9 Instagram Tips From High-Reach Instagrammers
Opinion: Almost 80 percent of influencers are using Stories.
How Consumer Talk Supercharges Advertising
Opinion: Conversation helps drive $7 trillion to $10 trillion in annual spending.
