Opinion: Learn from these companies’ blunders and begin brainstorming marketing strategies that convey a sense of intimacy, sincerity or a one-sided friendship, while staying suited to your brand’s image.
Opinion: It’s crucial for brands to begin engaging creatively and effectively with their audiences through digital influencers and their respective platforms.
Opinion: A stranger approaches you and tries to sell you a new watch. How much do you trust this person?
Opinion: How do personal care and home care brands that promote and sell diapers, disinfectant, laundry soap and toilet paper engage successfully with their audiences on social media?
Opinion: When it comes to investing your digital dollars, these are the emerging markets you should be looking at.