Opinion: With Super Bowl Sunday in the rear-view mirror and the NFL Draft coming later this week, which brands are best positioned to leverage the affinity football fans have with their own products and services?
LinkedIn Monday announced the launch of Matched Audiences, a new set of targeting capabilities enabling brands to zero in on the following three categories: Website Retargeting, Account Targeting and Contact Targeting.
YouTube Friday announced more changes to its Restricted Mode, chief among them the availability of 12 million additional videos and a way for creators and viewers to report videos that they believe have been inappropriately excluded.
It’s the end of the line for Pinterest’s Like button, which will be phased out “in the coming weeks,” giving the social network’s Save button—formerly the Pin It button—a more prominent role.
Did you know Facebook Messenger allows you to turn off chat so that you won't appear in your friends' "Active" lists?
Yes, we know, we haven’t even celebrated Mother’s Day yet, but Pinterest wants to ensure that brands on its platform don’t miss out on Father’s Day.
With the changes in consumer behavior and so many options for digital media, channels and devices, deciding where to allocate your advertising budget can be a challenge. A first-quarter-2017 report from 4C Insights examines the current state of social marketing, and highlights areas of major growth.
Opinion: Pinterest’s actalike targeting is one way for advertisers to reach people who resemble valuable customers—they not only look similarly, but also act similarly.
The right combination of news experience and technological acumen has eluded Facebook thus far, but sources told Kurt Wagner of Recode the social network is still looking to hire someone to lead its news products.