Be in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter

Opinion: All activity should be in service of taking advantage of the immediacy of the platform.

YouTube: Here’s How to Hold Messages for Review During Livestreams

"Potentially inappropriate messages" will be held for review.

How Blockchain Will Disrupt the Future of Social Media Influencers

Opinion: Consumers will be rewarded with transparency and genuine content.

How Social Media Is Being Used to Sell Real Estate

Opinion: You never know when a potential homebuyer may be scrolling through your feed.

What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising

Opinion: Levels of Awareness from Eugene Schwartz still holds true.

4 Million People Used the Crocs Snapchat Lens in Its First 10 Days

A little branded silliness goes a long way.

YouTube: Here’s How to Save Data When You’re Not on WiFi

Stop videos from playing in HD.

Creating a Human Brand Through Influencer Marketing

Opinion: Millennials and Gen Z-will dominate spending decisions for the next decade.

What Human Teams Can Learn From Machine Learning Marketing Algorithms

Opinion: If you can’t beat it, copy it.

How Facebook Live Helped Accelerate Growth for These 3 Businesses

Opinion: It continues to outrank all other content types in the News Feed algorithm.