How to Integrate Influencer Marketing With Experiential to Supercharge Results

Opinion: Events create a wealth of content prime for social sharing.

Who Were LinkedIn’s 2017 Top Voices in Marketing and Social Media?

Zenith’s Tom Goodwin led the way.

Unwrapping Facebook’s Holiday Feature Presents

The social network has users covered through New Year’s Eve.

Nielsen Social Content Ratings, Week of Dec. 4: NFL Rules Again

AMC’s The Walking Dead topped TV series and specials.

Ameet Ranadive Will Lead Instagram’s Wellbeing Team

He had been vp of revenue product at Twitter.

24-Hour Twitter News Network TicToc by Bloomberg Will Launch Dec. 18

The channel was announced at the social network’s NewFronts presentation.

Facebook’s Ticker Is Finally Gone for Good

The feature debuted in September 2011 but never seemed to catch on.

Instagram: Here’s How to Delete Stories From Your Archive

By default, posts are archived automatically.

A Longtime Financial Exec Is Bidding Farewell to Twitter

Vice president of corporate development and strategy Jessica Verrilli is leaving the company.

There Can Be No Denying It: Bots Are Now Marketers

Opinion: Today, a brand must become an assistant, friend, adviser and guide.