Twitter: Pokemon Was the Most-Mentioned Game Globally in 2017

More than 218 million gaming-related tweets were shared last year.

Brand CMOs Acknowledge the Need for Better Personalized Marketing Efforts

Opinion: Digital media is increasingly riddled with irrelevant and abrasive promotional content.

Facebook Messenger: Here’s How to Create a Secret Conversation

Users can send messages that are end-to-end encrypted.

Health and Wellness Occupied Facebook Users’ Thoughts in January

Chat bot and etiquette in technology were also Topics to Watch.

Facebook Is Opening Up Its Community Help Feature to Businesses, Organizations

There have been over 750,000 posts since its launch last February.

In Safe Hands: Mobile Connections in the City

Opinion: Traditional call-based emergency service systems are insufficient and outdated.

Pinterest Now Lets You Archive Boards, Rearrange Pins and More

Four new features are rolling out.

Facebook Users Talked Football in January, While Holidays Occupied Instagrammers

Oprah Winfrey was also a Hot Topic on the social network last month.

Unleash the Power of Geotargeting for Your Facebook Ads

Opinion: Increase the ROI of your social campaigns by thinking local.

5 Reasons Why Demographic Targeting Is Out and Behavioral Targeting Is In for 2018

Opinion: Brands that get it right will turn their customers into advocates for life.