What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising

Opinion: Levels of Awareness from Eugene Schwartz still holds true.

4 Million People Used the Crocs Snapchat Lens in Its First 10 Days

A little branded silliness goes a long way.

YouTube: Here’s How to Save Data When You’re Not on WiFi

Stop videos from playing in HD.

Creating a Human Brand Through Influencer Marketing

Opinion: Millennials and Gen Z-will dominate spending decisions for the next decade.

What Human Teams Can Learn From Machine Learning Marketing Algorithms

Opinion: If you can’t beat it, copy it.

How Facebook Live Helped Accelerate Growth for These 3 Businesses

Opinion: It continues to outrank all other content types in the News Feed algorithm.

YouTube Updated Creators on its 2018 Priorities

CEO Susan Wojcicki addressed monetization concerns.

How to Use Social Media to Bring Customers Closer to Your Brand When They’re Vacationing

Opinion: People use their mobile devices a little more than usual.

9 Instagram Tips From High-Reach Instagrammers

Opinion: Almost 80 percent of influencers are using Stories.

How Consumer Talk Supercharges Advertising

Opinion: Conversation helps drive $7 trillion to $10 trillion in annual spending.