Read about the latest developments in programming performance to run the latest ads and implement the most effective digital marketing strategies moving forward. Find out what industry leaders and CMOs are doing, how programming performance is evaluated and improved. From design to tools to coding, find out how to optimize online marketing campaigns and strengthen programming performance.

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Exclusive: Disney Adds Ally, CarMax as NWSL Sponsors as Season Kicks Off

This is the first year of a new $240 million media rights deal for women's soccer.

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Not All Performance Marketing Tactics Are Created Equal

Marketers are trading traditional channels for shiny new performance tools.

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CBS, WBD ‘Essentially Sold Out’ Men’s March Madness Ads in Biggest Year Yet

CBS and WBD have huge year for Men's March Madness ads sales.

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How a Team of Women Pulled Off Tubi’s Groundbreaking WNBPA Documentary

Presented by Puma, Shattered Glass highlights four WNBA MVPs.

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Rob McElhenney Is Doing ‘More Better’ and Knows Exactly How Always Sunny Will End

ADWEEK’s 2024 Media Visionary launches More Better Industries, a full business ecosystem of production, marketing and investment.

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Q&A: Nielsen’s CEO on Rolling With Massive Changes in 2024

From Nielsen One to the delayed sunsetting of industry currency.

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2024 Oscars Ratings Get ‘Kenergy,’ Growing to 19.5 Million Viewers

The 2024 Oscars hit a four-year high in ratings.

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How ABC Won the 2024 Oscars

ABC and linear TV were big winners at the 2024 Oscars.

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Exclusive: How Jimmy Kimmel Pulled Off Surprise Tequila Shots at the Oscars

Jimmy Kimmel's tequila shots won the Oscars with Don Julio integration.

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Disney Sells Out Ad Inventory for 96th Oscars With Pricing Back Up

The Oscars will have a broad range of sponsors across 17 categories.

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Exclusive: March Madness Music Festival Scores Mumford & Sons, Jonas Brothers and Zedd

March Madness Music Fest brings Jonas Brothers and Zedd thanks to brands like AT&T, Coca-Cola and Capital One.

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With Paramount’s Streaming Peaking, CEO Dismisses New Combined Sports Streamer

Paramount earnings call includes Paramount+ stats and CEO dismissing new sports streamer.

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Tubi Brand Refresh of New Logo, Colors and Sound Is Not Tubi Ignored

Tubi is rolling out its first major design change since 2017.

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Exclusive: ‘It’s So On’ in ESPN’s NWSL Brand Campaign

The creative for ESPN's NWSL campaign comes from agency Preacher.