MEC has handled global media buying and planning for Marriott since 2011.
MEC has handled media for Campbell's since 2006.
Aims to expand global ecommerce offerings.
Horizon Media previously handled the account.
Droga5 recently won the creative business.
Lionsgate selected Starcom USA as its media agency of record, following a review which included incumbent Mindshare.
The WPP-owned shop is the voice behind Wendy's tweets.
Will Margaritis from L’Oréal will lead the practice.
17-year incumbent Doner didn't participate in the review.
Cost was a big factor in the choice.