Quilted Northern Selects Orchard as New Creative Agency
New work will launch in the second half of 2024.
BMF Finds New Gear as Lamborghini America’s Experiential Agency of Record
The supercar brand is celebrating 60 years and introducing its electric future.
Ikea Chooses McCann as First Global Brand Marketing Partner
The Swedish brand will still work with Ogilvy and others on creative campaigns.
Kraft Heinz Names Carat AOR for US Media
Incumbent agency Starcom lost the brand's global business in 2020.
After Winning Verizon Business, Ogilvy Snags Telecom’s Consumer Account
McCann formerly held the account.
Duracell Picks BBH as Lead Creative Agency and VaynerMedia as Social AOR
The brand is moving on from Wieden+Kennedy.
Orangetheory Fitness Makes Mother in LA Its Lead Creative Agency
The fitness company will continue to work with Tombras on media.
Exclusive: Following a Rebrand, Indie Creative Agency This January Wins Lufthansa’s American AOR
Its goal? Broaden U.S. consumers' awareness of the global airline.
Exclusive: Brooks Running Names Assembly Its Paid Media AOR in North America
Cincinnati-based agency Empower previously managed the business.
McCann Worldgroup Extends Reckitt Relationship With Durex Remit in Europe
MRM UK and McCann London will collaborate with other agencies in the network.
‘Partnership Is a Multiplier’: 9 Execs on How CMOs Can Foster Better Agency Relationships
They explain what brand leaders need to remember for more successful partnerships.
What Agencies Need to Know From the ANA/4A’s Joint Report on the Cost of Pitching
Collective costs can run as high as $1.2 million.
Intuit TurboTax Names R/GA Its Lead Creative Agency
Following a review, the brand pulled the business from incumbent Wieden+Kennedy.
Bose Hires VaynerMedia as Global Brand Agency
Landing a global remit and linear buying responsibilities is a momentous event for the agency.
Ogilvy Wins Global Creative Duties for Jameson
TBWA formerly held the account for two decades.