Marriott Launches Global Media Review Following Its Merger With Starwood Hotels

MEC has handled global media buying and planning for Marriott since 2011.

Campbell’s Launches Global Media Buying and Planning Review

MEC has handled media for Campbell's since 2006.

Accenture Continues Its Agency Acquisition Spree, Buying French Retail Network Altima

Aims to expand global ecommerce offerings.

David’s Bridal Names Spark Foundry Its New U.S. Media Agency of Record

Horizon Media previously handled the account.

Spark Foundry Picks Up Mattress Firm’s $250 Million U.S. Media Account

Droga5 recently won the creative business.

Lionsgate Hands $400 Million U.S. Media Account to Starcom

Lionsgate selected Starcom USA as its media agency of record, following a review which included incumbent Mindshare.

Dick’s Sporting Goods Picks VML as Creative Agency of Record for Its New Apparel Brand

The WPP-owned shop is the voice behind Wendy's tweets.

360i Launches Amazon Marketing Practice to ‘Help Clients Succeed in That Ecosystem’

Will Margaritis from L’Oréal will lead the practice.

Serta Mattress Brand Selects Leo Burnett as Its Lead Creative Agency

17-year incumbent Doner didn't participate in the review.

Dentsu Beats Out the Other 5 Major Holding Companies to Win AB InBev’s Global Media Review

Cost was a big factor in the choice.