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9 Times Media Changed the Outcome of a Presidential Election

From radio to big data
  • February 21, 2016, 11:45 PM EST

Presidential candidates ignore technology at their peril. With each election, advances in media, analytics and targeting have given tech-savvy candidates a distinct advantage in the political marketplace. From Eisenhower's TV ads to Obama's focus on Twitter, here's how presidential candidates became technology front-runners.
Read more articles from our new explainer, "What You Need to Know: Programmatic and Politics"

 

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