- Editor & Publisher Staff

NEW YORK USA Today has made available its own application on the Apple App Store for the iPhone and iPod touch.

Designed and developed in cooperation with Mercury Intermedia of Brentwood, Tenn., the USA Today app -- which is free -- allows users to browse and read stories from all the newspaper's print sections: News, Money, Sports, Life, Tech and Travel. Articles can be shared via e-mail, text message or Twitter, and are automatically saved for later reading.

Users also can review up-to-date sports scores for the NFL, MLB, NBA, NHL, college football and college basketball, and college scores can be filtered down by conferences. Those who prefer browsing the paper's photos can flip through the day's images from news, sports, celebrities, science, travel and weather or play them back as a slide show.

The app also features support for a variety of rich media mobile advertising executions including click to call, click to maps employing the user's GPS location and video.

"The USA Today application for iPhone and iPod touch is a great addition to our impressive suite of mobile products," said Matt Jones, director of mobile strategy and operations. "The incredible capabilities of these devices are a natural fit for the paper's rich mobile-ready content and mobile audience."