- Barry Janoff, Brandweek

NEW YORK Evian Natural Spring Water, the official bottled water of the U.S. Tennis Open, will have significant on-site presence when the event begins Aug. 25.

Among other activations, Evian will be the official recycling sponsor of the U.S. Open. Evian recycling bins will be placed throughout the USTA Billie Jean King National Tennis Center and Arthur Ashe Stadium in Flushing, N.Y.

Evian will also feature brand pitchman James Blake, among the top-ranked American tennis players in the world, in person and through marketing support.

Blake will be at the Evian booth, where kiosks will enable fans to access ShopEvian.com. Any purchase made at the Web site will include a complimentary Evian Brumisateur Facial Spray designed by Blake (while supplies last). The bottles currently are for sale at the Web site ($5.50). Visitors to the Evian booth will also have the opportunity to create their own Evian commercial, which they can view online.

Aug. 28 has been named Evian Day, during which about 25,000 of the Blake Brumisateurs will be handed out. In addition, people can win items such as autographed Blake memorabilia, a pair of tickets to the 2009 U.S. Open, gift certificates to a chic New York restaurant or a year's supply of Evian.

Evian added to its roster last month when it signed Canadian tennis pro Frank Dancevic as a spokesman.