- David Gianatasio

BOSTON Facing a social-media firestorm after a video surfaced of Domino's Pizza employees apparently acting in a highly unhygienic manner, the company's president late Wednesday issued an apology.

Patrick Doyle, president of the chain's domestic operations, in the clip below described the antics that took place at a Domino's in North Carolina as an "isolated incident." Doyle said he was "sickened" by "the actions of two individuals" in the company's employ and he stressed Domino's commitment to winning back the trust of the public.



Doyle said Domino's would review its hiring practices to make sure such behavior doesn't happen in the future and he thanked the online community for its support. The store in question, he said, is being thoroughly sanitized.

The YouTube clip of the employees is no longer available due to a copyright claim.

AdFreak covered the incident yesterday, with Adweek digital editor Brian Morrissey wryly musing: "This is not Abu Ghraib, but it's sure to strike a chord. How long before this bounces around Twitter and blogs before The New York Times weighs in with a chin-scratching 1,500-word article a week later?"

Separately, another fast-food titan, Burger King, is finding itself in hot water over a pair of ads.

Related: "Brands on Twitter -- Domino's"