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News > Agency
Burnett Spot Wins People's Choice PrizeMalaysian effort for energy company Petronas takes top honors among 5 Gold CLIO winnersJan 8, 2009 LOS ANGELES "The Love of Tan Hong Ming," a spot by Leo Burnett in Malaysia for oil and gas concern Petronas, has won the People's Choice Award for favorite commercial. The award was bestowed after several months of online voting among five 2008 Gold CLIO-winning spots. In addition to the Petronas ad, the other nominees included efforts for Cadbury Dairy Milk, Guinness, Sony Bravia and Sony Walkman. The winning commercial was acknowledged last night during the 35th Annual People's Choice Awards on CBS. A public service spot, "The Love of Tan Hong Ming" tackles the topic of race by showing how children are colorblind. A young, bashful Chinese boy is interviewed about the girl he likes. When his crush comes on camera, it is revealed that she is in fact Malaysian -- and that she likes him, too. The CLIO Awards are presented by Nielsen Business Media, which is also the parent of Adweek. The awards for creative excellence celebrate their 50th anniversary in May. Burnett Spot Wins People's Choice PrizeMalaysian effort for energy company Petronas takes top honors among 5 Gold CLIO winnersJan 8, 2009
LOS ANGELES "The Love of Tan Hong Ming," a spot by Leo Burnett in Malaysia for oil and gas concern Petronas, has won the People's Choice Award for favorite commercial.
The award was bestowed after several months of online voting among five 2008 Gold CLIO-winning spots. In addition to the Petronas ad, the other nominees included efforts for Cadbury Dairy Milk, Guinness, Sony Bravia and Sony Walkman. The winning commercial was acknowledged last night during the 35th Annual People's Choice Awards on CBS. A public service spot, "The Love of Tan Hong Ming" tackles the topic of race by showing how children are colorblind. A young, bashful Chinese boy is interviewed about the girl he likes. When his crush comes on camera, it is revealed that she is in fact Malaysian -- and that she likes him, too. The CLIO Awards are presented by Nielsen Business Media, which is also the parent of Adweek. The awards for creative excellence celebrate their 50th anniversary in May.
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