- Adweek Staff

BOSTON Omnicom's BBDO in Atlanta has continued its new-business winning streak by adding Erickson Retirement Communities following a review.

The client has handled its ad chores in house and spent approximately $12 million last year in U.S. measured media, per Nielsen Monitor-Plus.

BBDO picks up strategic planning, brand development, advertising, digital and collateral development duties for the brand.

Erickson CMO Donna Samulowitz said: "Our goal is to change the way America thinks about aging, and we see significant opportunities to affect that change. With their strategic thinking linked to a great multi-disciplinary approach, BBDO Atlanta is the right partner to help us advance our brand equity while bringing alive our promise to more seniors who can greatly benefit from our communities."

BBDO Atlanta CEO Chris Hall said a key element of the mission would be helping Erickson  "dispel the stereotypes about growing older and show people how retirement can truly be the best years of your life."

Omnicom's PHD in Chicago will handle media; Ketchum in Washington, D.C., will handle public relations.

Headquartered near Baltimore, Erickson has built a network of 21 communities that combine active lifestyles with various amenities, social activities and wellness and medical centers.

The win is the third in as many weeks for BBDO's outpost in Atlanta following Georgia-Pacific's Gypsum and the Peace Corps.