- Adweek Staff

CHICAGO The Illinois Lottery said it has awarded its ad account to Omnicom Group's Energy BBDO in Chicago following a review.

The shop partnered to win the business with siblings OMD and The Interger Group. The other finalists were Marc USA and WPP's JWT.

Sarah Cummins, marketing director for the Lottery, said in a statement: "We made the decision based on the team's enthusiasm, excellent chemistry, strong leadership, and ability to reach out to Illinoisans in new and creative ways," she said.

R.J. Dale in Chicago, an independent, had handled the account since June 2004.

The contract has an initial term of two years, with two single-year renewal options.

In a statement, the account was valued at $105 million over that four-year span. In terms of media spending, the client spent about $15 million on ads last year, roughly the same outlay as the year before, per Nielsen Monitor-Plus.