Here Are 3 Intriguing Topics Marketers Discussed at Adweek’s Elevate: AI Event

From chatbots to personalization.

USA Today’s Branded Content Studio Is Thriving Thanks to a Focus on Data

It creates a mix of ad innovations and custom initiatives.

Hearst Scored Record Profits for the 7th Consecutive Year, According to Memo From CEO

Revenue was flat at $10.8 billion.

BrightLine Aims to Help Streaming Services Target and Measure Their Ads

DataCast has 30,000-plus targetable audience segments.

Why Genius Kitchen Serves Up Relatable Food Content to Millennials

56% of young Americans want to improve their cooking skills.

The 22 Most Engaging Pieces of Brand Content on Social Media in 2017

From Pillsbury to Airbnb, these marketing moves paid off.

Wired’s Store Celebrated 14 Years With Everything From A $55,000 Car to Marshmallow Crossbows

2017's store closes today.

Here Are the 10 Most Popular TV Shows of the Year Among Sling TV Subscribers

HGTV was the most-watch network in 2017.

We Spent 789 Million Minutes Reading the Most Engaging Stories of 2017. Here Are the Top 15

Chartbeat measured major media publishers throughout the year.

Mastercard Launches a Branded Podcast With Gimlet Creative to Track the Future of Money

The show will premiere on Jan. 16.