GE’s Linda Boff Wins Adweek’s 2017 Grand Brand Genius Honor

Linda Boff, the CMO whose work has helped to transform GE’s public image over the past two years, has been named Adweek’s Grand Brand Genius for 2017. The announcement came […]

The Oldest Perfume Brand in the World Built a Fragrance Empire by Ignoring Trends. Now It’s Part of One

The brand barely advertises, doesn’t hire celebrity endorsers and keeps distribution channels extremely limited.

What Tiffany & Co. Learned About Mobile From Watching Its Competitors

The legendary luxury brand's marketing vp shares a few insights.

Why a Funky Old Gas Station in Napa Valley Is Now a Mecca for Millennial Wine Drinkers

Tank Garage challenges tradition and draws younger, more adventurous oenophiles who like cool wines as much as high-quality ones.

Sponsored Content Has Become a Part of the Rick and Morty Universe

Fan feelings are mixed, but brand integration is now a cornerstone of the popular show.

Abbi Jacobson Will Tell Jokes at 35,000 Feet to Promote Virgin Atlantic’s New Wi-Fi Service

The Broad City creator is helping push the airline's new transatlantic perk.

Popular Mechanics Broke Out the Power Tools and Built This DIY Workshop in the Sky

We visited the magazine's studio for making online video in partnership with Home Depot.

Watch This College Freshman Hand Out Mentos Gum to 43,000 of His Closest Friends

Putting the old free-sample tactic into overdrive.

Luxury Brands Just Got One More Reason to Hate the Internet: Spoofing

New study reveals it's a bigger problem than many believed.

Adweek Announces Winners of the 2017 Brand Genius Awards

This year’s honorees will be profiled in the Oct. 16 issue of Adweek, and feted at a gala awards dinner on the evening of Oct. 18 at Cipriani.