Advertisers bought $513 million worth of in-game spots for the month.
Drop the Mic follows Carpool Karaoke from late-night to prime time.
The chance ‘to own attribution is a big deal,’ said the ad sales chief.
The company will also sponsor the red carpet livestream for Sunday’s premiere.
The streaming service will roll out holiday-themed content to drive subscriber growth
Big linear debuts for three new series and steep drops for some returning ones.
The reeling streaming service can still turn its fortunes around.
Networks and studios sign up for new SVOD Content Ratings offering
One of music's biggest brands is putting its muscle behind The Four: Battle for Stardom.
ABC features a different brand during each night of Jimmy Kimmel Live’s Brooklyn shows.