A video roundup of marketing thought leadership on authenticity
Peter Mühlmann, founder and CEO, Trustpilot, says brands need to participate in consumer dialogue in order to be a trusted.
Marissa Freeman, chief brand officer at Hewlett Packard Enterprise, says speaking in a shared voice engenders credibility.
Anna Griffin, svp of corporate marketing at CA Technologies, discusses how machine learning quickly builds relevant content and context.
It's no secret that advertising can be a grueling job with long hours and impossible deadlines. But how does that world look to the children of creative leaders in the industry who are also mothers?