How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

A video roundup of marketing thought leadership on authenticity

How Even Basic Human Connections Can Increase Brand Affinity

How to break through consumer mistrust.

Why Employees Are the Best Link Between Brands and Customers

Peter Mühlmann, founder and CEO, Trustpilot, says brands need to participate in consumer dialogue in order to be a trusted.

How the Right Media Partnerships Can Help Brands Build Trust

Marissa Freeman, chief brand officer at Hewlett Packard Enterprise, says speaking in a shared voice engenders credibility.

How Fake News Has Changed the Way Brands Approach Conversations With Consumers

Grassroots efforts have become increasingly important.

How Goldman Sachs Builds Its Brand Beyond Wall Street

After the financial crisis, the firm tapped Snapchat to reach the general public.

Why AI Is Such an Important Tool for Brands in the Trust Economy

Anna Griffin, svp of corporate marketing at CA Technologies, discusses how machine learning quickly builds relevant content and context.

The New York Times Hit Record Subscription Levels Thanks to a Simple Idea and the President’s Tweets

The New York Times used the truth to create a powerful ad campaign.

The Daughters of Creative Leaders Explain at Cannes Why They Won’t Pursue Careers In Advertising

It's no secret that advertising can be a grueling job with long hours and impossible deadlines. But how does that world look to the children of creative leaders in the industry who are also mothers?

Why the Proof of Performance Is at the Center of Marketing at Mars

Global CMO Andrew Clarke also zeros in on purposed-based creative.