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Ad of the Day: Dick's Sporting Goods Goes the Extra Mile in Its First Campaign for Women

Just like they do

Athletic women are increasingly wearing workout gear as everyday fashion. And so are women who never go near a gym—giving rise to the "Athleisure" fashion trend. And with women's activewear…

Benjamin Karsch Leads Revlon's New Mission 'to Inspire Love'

But how is he going to sell lipstick?

Benjamin Karsch is no stranger to larger-than-life CMO jobs. Procter & Gamble, Kraft, Johnson & Johnson, Cigna—Karsch has run the marketing for all of them. But Karsch (whom everyone calls…

Why Older Women Are the New It-Girls of Fashion

Brands like Kate Spade, Céline and L'Oréal are tapping into the 'silver economy'

This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign. The ads quickly went viral, blazing a path across Instagram,…

Why Baseball Clubs Are Resorting to Feather Boas and Booze

Even if they risk striking out

In a bid to attract more female ticket buyers, nine Major League Baseball clubs will market Ladies Nights during the 2015 season: the Atlanta Braves, Washington Nationals, Seattle Mariners, Minnesota…

Marketers Say Debuting Amazon Dash Right Before April Fools' Day Was Genius

People are already buzzing about how to use the buttons

For a few hours on Tuesday, social media users were puzzled over whether Amazon Dash was an actual, Internet-of-Things invention or an early April Fools' Day joke. The Seattle-based e-commerce giant…

The Participation Agency Builds Crazy Out-of-Home Campaigns

Boutique shop mixes digital and experiential

Specs Who Ruthie Schulder (l.), president; Jessica Resler, creative director What Experiential marketing firm Where New York Even people who don't live in New York know that New Yorkers have no living space. So…

How Starving Artists, Students and Strivers Made Cup Noodles Great

The 3-minute meal that’s been eaten 30 billion times

See if you can identify the product associated with the following directions: "Pull back lid. Fill with boiling water. Let stand for three minutes. Stir well and enjoy." Well, you either…

Why Cuba’s Best Cigar Is Still Hot (Despite a 52-Year Embargo)

The full-flavored story of H. Upmann, JFK’s favorite smoke

It was Friday, Feb. 2, 1962, and President John F. Kennedy summoned his press secretary Pierre Salinger into his office for an urgent meeting. "I really need some help," said Kennedy. "What…

VIA Agency's Jam Sessions Inspire the Creative Spirit

Using playtime to foster better work

Specs Who From left: John Coleman, founder, CEO; David Burfeind, chief knowledge officer; Leeann Leahy, president; Greg Smith, CCO What Full-service ad agency Where Portland, Maine The VIA Agency built a business by thinking…

4 Trends That Will Keep Your Brand Globally Competitive

Adapting to cultural contexts is key

Specs Claim to fame Shankar Gupta-Harrison, vp of strategy at 360i; makes the best sangria in the world. Base New York Twitter @SGMagnus When marketers take their brand positioning and messages global, a lot…

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