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Top 10 Commercials of the Week: Aug. 10-17 These spots charmed, thrilled and made you think

This week, sports tickets grew on trees, Olympian Usain Bolt stormed the streets, and Google found a detour around a traffic jam on the Internet super-highway.  Many of the hundreds of…

August 17, 2012, 12:50 PM EDT

Analysis: Presidential Campaigns in Need of a Brand-Aid Both Obama, Romney must shift campaigns into high gear

Neither presidential candidate is doing a great job in building the kind of brand that will motivate voters on Election Day. Take a look at any of the nation's major…

August 16, 2012, 12:27 PM EDT

Ka-Ching! States A breakdown of ad spending in battleground states

The presidential TV ad battles began in earnest last month, with President Barack Obama and Republican challenger Mitt Romney taking to the air in nine battleground states. Total spending, from…

July 25, 2012, 6:16 AM EDT

Politicians, Advertisers Capitalize on Healthcare Ruling As tweets fly, everyone from Obama to tech companies look to advertise

Today in Washington, the Supreme Court upheld the Affordable Care Act, known by many as Obamacare, ruling to uphold President Barack Obama's individual healthcare mandate. Well before the court offered…

June 28, 2012, 1:42 PM EDT

TPM Engages Readers With the Conversation Ad Politics site tries to create direct dialogue between advertisers and readers

Josh Marshall, editor and publisher of Talking Points Memo, knows he has an engaged, intelligent audience, and he’s hoping that with the right platform they’ll start interacting with ads like…

June 27, 2012, 10:53 AM EDT

Data Points: Tale of Two Strategies Obama is all about online ads, while Romney focuses on TV and radio

Digital ads are playing an increasing role in the run for the presidency, but as the numbers show, President Obama and Mitt Romney's approaches are as different as their political…

June 13, 2012, 6:10 AM EDT

ABC/Yahoo Partnership Succeeds, Sorta Numbers don't lie, but is the pact really a success?

Last October, ABC News and Yahoo announced their content partnership, marrying ABC News’ editorial clout with Yahoo’s expansive network in the hope of creating an “unrivaled ability to reach across…

May 1, 2012, 6:10 AM EDT

Fast Chat: Mediabrands CEO Matt Seiler Advertising political action committee chair discusses his dual role

Matt Seiler, CEO of Mediabrands, enjoys a double life as ad man and lobbyist. In his role as chairman of the Professionals in Advertising Political Action Committee, Seiler shuttles regularly…

April 26, 2012, 12:54 PM EDT

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