Advertising & Branding
:Politics
UNFORGETTABLE? What do people look at when they visit the websites of presidential candidates, and do they actually remember anything they see? In December, EyeTrackShop asked people to look at the…
Topix is pretty much the opposite of a hot young startup. It launched in 2004, raised investment dollars from newspaper chains rather than Silicon Valley venture capitalists, and its core…
The Iowa Caucuses are only six weeks away, but ad dollars haven’t really started flowing in some of the most important presidential primary states. According to a TVB review of Campaign…
One of the most indelible and enduring images of the 2008 presidential campaign was candidate Barack Obama's logo: a simple, clean, blue "O" rising like a sun above a prairie…
Talk to enough political consultants, and sooner or later you’ll hear some variation on the same story: the one about the tiny, small-market TV stations that, come the year after…
These days, no self-respecting candidate would launch a campaign without a website, some online video, a Facebook page, and a good list of email addresses. (The really brave will have…
Prime-time ratings often blur the reality of the television business. Even though they are the only numbers readily available to the news media, they tell only part of the story. The…
For the past few years, conservative radio hosts like Glenn Beck, Rush Limbaugh, Sean Hannity, and Mark Levin have been preaching the messages of prominent conservative advocacy groups—and encouraging their…
Like other GOP candidates already on the stump for the 2012 elections, Herman Cain has the requisite equipment: a pro-business agenda, a catchy tagline (“Commonsense solutions for America”), and a…
An attack ad funded by Sprint to oppose AT&T's proposed takeover of T-Mobile, featuring a man in a dress patterned like the T-Mobile spokeswoman's, has been pulled after accusations of…
