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Preparing for the Political Ad Push

Some campaign spots bumped for PACs as the battle for TV ad inventory heats up

Between now and Nov. 6, there will be nowhere to hide from the onslaught of political advertising set to hit more than $3.3 billion on TV. Behind the scenes at…

Data Points: Bad News

Coverage of the candidates is increasingly negative

If watching coverage of the presidential race leaves you with a touch of nausea, there's good reason: The portrayals of the candidates in the news has never been more negative,…

Top 10 Commercials of the Week: Aug. 18-23

Spots that shocked, mocked and invented a holiday

This week, a headless pair of breasts sought to sell scents, we saw a final spot from the late Tony Scott, and The Sun found a way to shine. Many of…

Top 10 Commercials of the Week: Aug. 10-17

These spots charmed, thrilled and made you think

This week, sports tickets grew on trees, Olympian Usain Bolt stormed the streets, and Google found a detour around a traffic jam on the Internet super-highway.  Many of the hundreds of…

Analysis: Presidential Campaigns in Need of a Brand-Aid

Both Obama, Romney must shift campaigns into high gear

Neither presidential candidate is doing a great job in building the kind of brand that will motivate voters on Election Day. Take a look at any of the nation's major…

Ka-Ching! States

A breakdown of ad spending in battleground states

The presidential TV ad battles began in earnest last month, with President Barack Obama and Republican challenger Mitt Romney taking to the air in nine battleground states. Total spending, from…

Politicians, Advertisers Capitalize on Healthcare Ruling

As tweets fly, everyone from Obama to tech companies look to advertise

Today in Washington, the Supreme Court upheld the Affordable Care Act, known by many as Obamacare, ruling to uphold President Barack Obama's individual healthcare mandate. Well before the court offered…

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