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How Effective Have Donald Trump's and Ted Cruz's Campaign Ads Been?

Voter reactions a few days before Iowa

Donald Trump's support among blue collar voters doubles when Ted Cruz attacks him in ads, but those same attacks boost Cruz's support among middle-class men. And while Trump's ads don't…

Why National CineMedia Is Saying 'No' to All Political Advertising

Keeping movie theaters free from negativity

As the 2016 presidential election cycle comes around, ad dollars will soon be flying, with spending on TV ads predicted to reach more than $4 billion. But National CineMedia is walking away…

How Data and Programmatic TV Will Dominate the 2016 Presidential Campaign

Analytics companies already optimizing ad buys

Already sick of hearing about data, the big buzzword during this year's upfronts? Bad news: The incessant upfront chatter was just the beginning, as data blending and programmatic TV buying…

No, Anthony Weiner Won't Be Fixing Other People's PR Nightmares

He'll advise MWW execs, but won't work directly with clients

Public relations firm MWW has gotten quite a bit of attention for choosing an unlikely name as its newest expert adviser: former Congressman Anthony Weiner. But while many have laughed at…

In New Campaign Store, Hillary Clinton Softens Image With Pantsuit T-Shirt

It's smart branding, but will it work?

Hillary Clinton is a well-known and self-described "pantsuit aficionado." Now, the former Secretary of State, currently campaigning to be the 2016 Democratic presidential nominee, is capitalizing on that sometimes-mocked sartorial…

Ted Cruz's Nomination Bid Begins With Web Domain Hijacking From the Left

Adversaries leverage TedCruzForAmerica.com and TedCruz.com

The political story of the day comes with a guerrilla marketing sidebar. As Ted Cruz, the U.S. Republican senator from Texas, formally announced today he's running for president in 2016, online…

More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands

Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

Uber Hires Former Obama Adviser David Plouffe to Fight 'Big Taxi'

Things just got political

Uber, a mobile app that gives consumers an alternative to taxis, has hired President Barack Obama's former senior adviser David Plouffe to help the company wage political and legal battles…

Target Asks Customers Not to Bring Guns to Its Stores

Gun control group praises decision

Target is asking customers to refrain from bringing firearms into its stores, via a blog post on its corporate website. Target "respectfully request[s] that guests not bring firearms to Target—even in…

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