Advertising & Branding
:Packaged Goods
While augmented reality (AR) adoption in America has dawdled compared to markets like Brazil and Germany, Budweiser’s test last month targeting Nascar fans suggests the U.S. is catching up. The brand…
The best mom advertising doesn't make women feel like buying a better product so much as it makes them feel like being a better mom. Better yet, it makes buying…
This week, we got political with Sarah Silverman and boy band Wrong Direction, discovered that our systemic laziness is going to make our children die early, and rooted for an…
The perils of hero worship notwithstanding, Puma chief marketing officer Antonio Bertone doesn’t think man’s love for sport is unhealthy—especially when compared to our obsession with celebrities, “Teen Mom and…
Most dairy brands engaged in the day-to-day battle for survival in the refrigerated section only wish they had the problems that Philadelphia Cream Cheese has. After all, the soft white…
This week, we discovered Santa Claus isn't the only famous resident at Macy's flagship store in New York's Herald Square, milkmen were lobotomized by a crafty kitty crime boss, and…
Since I'm always game for letting the Internet reinforce gender stereotypes for me, I sat through Brut's Mantervention, a Facebook app in which some guy with George Michael stubble lectures…
Old Spice's first ad with Green Bay Packers star Greg Jennings tries hard to replicate the inspired, random weirdness of the brand's work with Isaiah Mustafa and Terry Crews. Alas,…
