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10 Simple Ways to Make Your LinkedIn Profile Stand Out

The little things make all the difference [video]

Finding employment isn't easy in this competitive job market, but social networking site LinkedIn is a logical place for job seekers to start their search and get a foot in…

Want a First-Class Experience in Brand Values? Visit JetBlue's Headquarters

A look inside the Queens, N.Y. office

Before JetBlue Airways moved to its Long Island City, Queens corporate digs in 2012, New York's hometown airline had a vision for its headquarters. "JetBlue's home was designed to showcase…

Reebok Is Quietly Emerging as a Challenger Brand to Contend With

Athletic company is leveraging 'tough fitness' movement to boost sales

For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be…

How an Ordinary Coat Lining Became Fashion’s Most Stylish Scarf

The checkered past of Burberry’s perfect plaid

As the story goes, the invention of fashion's nattiest scarf was a complete accident. In 1967, the manager of Burberry's Paris store was arranging a group of the brand's signature…

How Hilfiger Exports the Culture of Cool

CMO Avery Baker on the brand's vision of 'American classics with a playful twist'

Avery Baker is the embodiment of Tommy Hilfiger's ambitions to export its preppy vision of Americana, full of plaid and cozy sweaters, to the rest of the world. With a…

Peter Mayer Advertising Infuses New Orleans Flavor in National Campaigns

Family-run agency even helps brands break world records

Specs Who (l.) president Mark Mayer; CCO Josh Mayer What Full-service advertising agency Where New Orleans Just like its clients, Peter Mayer Advertising has its roots firmly planted in the culture and history of…

The Tall, Cold Tale of the Big Gulp

Thanks to 7-Eleven, large will never be the same

The average American citizen will drink 44 gallons of soft drinks this year, and a good many of them will head off to the local 7-Eleven to fill up. In…

Old Spice's Terry Crews Has Some Advice on Personal Branding: You Shouldn't Need It

'There will never be another you' [Video]

As Old Spice took to Grand Central Terminal this week to promote its latest line of nature-inspired scents, we caught up with brand spokesman Terry Crews to get his thoughts…

This New Agency Uses Old-Fashioned Spectacle With a Futuristic Twist

Magnetic Collaborative's larger-than-life stunts

Specs Who (From left) Jessica Reznick, managing director; Glenn Marck, partner, design; Brian Schultz, partner, production; Rick Rathe, partner, operations; Gary Johnson, director of strategy What Experiential and promotional marketing agency Where New York Even…

Could Fifty Shades of Grey's Popularity Put Sex Toys on Mainstream Retailers' Shelves?

Adult industry says film could be a tipping point

In 2012, E.L. James' Fifty Shades of Grey opened up a whole new market for the sex toy industry. With Universal Pictures' adaptation hitting theaters Valentine's Day weekend, retailers are…

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