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How Postwar Beauty Cream Oil of Olay Freshened Up for a New Generation Modernized ads target baby boomers

In 1949, most housewives would have been thrilled if their husbands brought them a bouquet of flowers. Dinah Wulff was extra lucky: One day, Graham Wulff brought home a new…

July 16, 2014, 10:08 AM EDT

Historic Trumps Hip for Levi's New Campaign CMO says 501 jeans spot is inclusive, soulful

You don’t have to be hip, young or a cultural trendsetter to rock a pair of Levi’s jeans, according to Jennifer Sey, global CMO of the Levi’s brand. The company,…

July 6, 2014, 7:55 PM EDT

This Agency Was Tackling Search Before Google Even Existed Acronym wants your company to be an SEO superstar, too

Specs Who Michael Bruh (l.), president, COO; Selina Eizik, U.S. CEO; Anton Konikoff, founder, global CEO What Paid search and SEO agency Where New York, London and Singapore Talk about old school. Launched in…

July 2, 2014, 9:06 PM EDT

How the Fashionable Miss Dior Devolved Into a Mass-Market Perfume for Millennials The smell of branding gone bad

A green chypre laced with patchouli, Miss Dior was somehow both well-mannered and seductive. The Guerry Colas-designed bottle managed the same feat. A testament to Miss Dior’s enduring appeal, this ad required no messaging beyond the name…

July 1, 2014, 11:27 PM EDT

CMOs Are Preparing for Digital to Grow to 75% of Marketing Budgets But almost half are worried about managing this change

A survey of CMOs shows they understand the industry is going digital, but they are still resisting the "digital" label for their companies. Infographic: Carlos Monteiro

July 1, 2014, 11:21 PM EDT

Multicultural Marketing Requires a Whole-Market Approach Culture is often underleveraged

The much touted diversity in advertising—the notion that advertisers have finally awakened to the growth opportunities grounded in the multihued population explosion taking place in the U.S. today— is at…

July 1, 2014, 6:35 AM EDT

Tiny Rebellion Is Doing Well by Doing Good Effecting positive change can be profitable

Specs Who (Clockwise from top left) Amir Haque, chief strategist; Jennifer Parke, executive creative director; Christy Ferguson, group account director; Lucas Donat, founder, CEO, CCO What Full-service agency Where Santa Monica, Calif. Lucas Donat,…

June 25, 2014, 9:30 PM EDT

How Banana Republic Moved From Skinny Models to Gay Guys Couple keeps the brand beautiful—and authentic

This 1992 ad marked the beginning of Banana Republic advertising’s black-and-white period, which would continue nearly to the end of the decade. While the hunky (and sometimes shirtless) male models tiptoed up to…

June 25, 2014, 9:27 PM EDT

Here Are Some Advertising Slogans. Do You Remember the Brands? [Video] We test people in Times Square

What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find…

June 25, 2014, 3:33 PM EDT

What Brands Can Learn From a YouTube Artist Like Lindsey Stirling [Video] Violinist talks talent and trust

Getting people to watch videos online is difficult. After all, there's no exact science. Or is there? Electronic dance violinist Lindsey Stirling has it figured out, and now everyone is…

June 22, 2014, 6:50 PM EDT

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