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Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads Takes aim at competitors’ customers

The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to…

September 7, 2014, 8:22 PM EDT

1-800-Flowers Buys Harry & David Food gift retailer sold for $142.5 million

Online florist 1-800-Flowers.com is purchasing the iconic gift company Harry & David for $142.5 million. The deal includes all of the Harry & David brands (including Harry & David, Wolferman's and…

September 2, 2014, 4:54 PM EDT

From Moscow to Mumbai, These Agencies Make Today's Best Campaigns Portraits of shops doing award-winning ads like 'Epic Split' and 'Dumb Ways to Die'

Stéphane Xiberras, president, photographed on the banks of the Seine by Emmanuel Fradin. BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens…

August 31, 2014, 7:09 PM EDT

The iPhone 6 Should Make Mobile Ads a Bigger Deal New features could also enhance the iBeacon

Marketers will keep close watch on Apple’s Sept. 9 event when it is set to introduce the iPhone 6, the next evolution of its phone that dominates the U.S. and…

August 31, 2014, 7:08 PM EDT

These Are the NFL's 7 Social Branding MVPs Athletes’ performance online almost as important as on the field

The NFL season has yet to begin, but Russell Wilson, the reigning Super Bowl champion quarterback for the Seattle Seahawks, is already retweeting sponsors like Braun. The 25-year-old represents a…

August 31, 2014, 7:07 PM EDT

The World Eats 3 Cans of Spam Every Second How the 77-year-old ‘miracle meat’ makes itself into a meal

London in late December 1942 wasn’t a very merry place. The blitz had dragged into its second year, damaging or destroying nearly a million buildings. Londoners slept in the Underground…

August 27, 2014, 8:54 PM EDT

Oscar Winner Angus Wall Teams With Enso in Clever Back-to-School Effort Khan Academy is launching first big ad campaign

Khan Academy wants to school you—and, for the first time, it's going beyond YouTube tutorials to do it. “You Can Learn Anything,” its inaugural mass-marketing campaign, includes a 30-second spot made…

August 27, 2014, 12:12 PM EDT

How Do You Brand Big Data? Brokers need to distinguish themselves in a crowded market

Branding data is tough—and not just because many eyes glaze over when you start to talk about it. But in today’s media marketplace, it wouldn’t be wrong to think of…

August 26, 2014, 6:01 AM EDT

This Is How the NFL Is Getting Butts Back in the Bleachers Photo ops with cheerleaders and hanging with the owner

Atlanta Falcons CMO Jim Smith is rewarding loyal season ticket holders with the kind of stadium “memories” they can’t get from watching on TV at home. For the second year,…

August 26, 2014, 5:58 AM EDT

Hulu’s Jenny Wall Is a Pioneer of the Web Series Form But she doesn’t discount the impact of outdoor and TV advertising

Specs Who Jenny Wall New gig Svp, head of marketing at Hulu Old gig Vp, marketing at Netflix Age 44 Photo: Karl J Kaul/Wonderful Machine So how did you find Hulu? I think I found Hulu in…

August 24, 2014, 7:40 PM EDT

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