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Tennessee Wanted Consistency but Elicited Mockery With Its New Logo

$46,000 for an icon 'I could've made on MS Paint by accident'

Tennessee is set to unveil a new state logo, and some Tennesseans are volunteering that they're not too pleased with it. It's a simple logo, "TN" on a red square over…

How David Maddocks Is Putting a Spring in Cole Haan’s Step

Converse marketing all-star updates a heritage brand

When Nike plunked down $305 million for a slightly down-at-the-heel Converse in 2003, it tasked David Maddocks with getting the brand back in the running. (He did, helping to increase…

Could 3-D Body Scanners Help You Find the Perfect Pair of Jeans?

Peer into the fitting room of the future

A couple of years ago, the apparel industry was abuzz about Me-Ality, a tech startup from Nova Scotia, Canada, with a radical proposition: If 3-D digital scanning booths could size…

How Swanson’s TV Dinners Made It to the Digital Age

Thank American Airlines, 260 tons of turkey and dudes who still can’t cook

C.A. Swanson & Company had a big problem. It was just after Thanksgiving 1953, and the frozen-food brand had wildly overestimated the demand for turkey. Now, 260 tons of frozen…

Game of Thrones Fans Take a Seat, Courtesy of Uber

The Iron Throne will come to you in new HBO Now campaign

You don't have to travel to Westeros to take your rightful place upon the Iron Throne. A new HBO Now and Uber campaign called #RideOfThrones is bringing the infamous seat…

Sandow's N.Y. Office Packs Style Into Every Corner

Practical spaces function alongside a meticulously curated aesthetic

Part media company, part design firm and part purveyor of luxury goods, Sandow doesn't easily lend itself to a simple tagline. Founder Adam I. Sandow hears that a lot. "We like…

It’s a Family Affair at This Website Maker in Williamsburg

Blenderbox, like its married founders, mixes tech with design

Specs Who Jason Jeffries, CEO, and Sarah McLoughlin, creative director What Full-service interactive agency Where Brooklyn, N.Y. A marriage of technology and design describes both Blenderbox's approach to building websites for the likes of…

The Myth and Magic of WD-40, the Cold War Lube That Changed America

Admit it: You’ve got at least one can at home

According to the most recent census, there are 115,227,000 households in America, and they don't have a lot in common. Only 33 percent have kids, 18 percent are millionaires, and…

Benjamin Karsch Leads Revlon's New Mission 'to Inspire Love'

But how is he going to sell lipstick?

Benjamin Karsch is no stranger to larger-than-life CMO jobs. Procter & Gamble, Kraft, Johnson & Johnson, Cigna—Karsch has run the marketing for all of them. But Karsch (whom everyone calls…

Why Older Women Are the New It-Girls of Fashion

Brands like Kate Spade, Céline and L'Oréal are tapping into the 'silver economy'

This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign. The ads quickly went viral, blazing a path across Instagram,…

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