Advertisement

Shell's Music Video About Sustainable Energy Is Catchy as Hell. But Will Anyone Believe It?

Weighing the oil company's intentions against its actions

When you've been around 126 years or so, it's tough changing people's perceptions of who you are and what you stand for. But the easiest way of hacking into somebody's…

Infographic: The Marriage of Tech and Entertainment, and How Marketers Can Capitalize

Where to focus efforts and how impactful they’ll be

Anyone who lived through the late 1990s knows the marriage of entertainment and technology wasn't always a seamless union—from hours-long Napster downloads to low-res video that took a relative eternity…

NBC Takes Over New World Trade Center Station With GIFs Promoting Superstore

First entertainment company to advertise in the space

NBC teamed with Giphy for a Superstore GIF installation that operates through Oct. 16. NBC New York commuters who travel through the new World Trade Center transportation hub were met with…

How NBC Got 10 Million People to Watch This Is Us Without Spoiling Its Big Twist

The viral upfront trailer definitely helped

The 2016-17 TV season is only a few days old, but NBC's new shows are off to a solid start. Last night's debut of its promising new drama, This Is…

Heineken Just Made an HR Campaign That's as Cool as Any Consumer Ads It's Done

Dive behind the scenes of 'Go Places'

Oh, the places you'll go! In 2013, Heineken scored a bronze Lion at Cannes with "The Candidate," an internship contest that generated a whopping 1,734 global entries.  Now, the brand is back to recruiting…

Martini Made a 'Smart Cube' That Tells the Bartender When You Need Another Drink

A geekier way to get sloshed

A packed bar is a lot like the prom. You look forward to having this epic night, but most of it is spent waiting in line for one thing or…

Olympic Roundup: U.S. Women Win Relay Gold, as Men Appeal Disqualification

Usain Bolt takes gold for last time

Team USA reached 105 medals at the Summer Olympics in Rio on Friday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24…

Olympic Roundup: Team USA Now Has 100 Medals

Ashton Eaton ties record for 2 decathlon golds

Team USA reached 100 medals at the Summer Olympics in Rio on Thursday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24…

Olympic Roundup: U.S. Women Sweep 100-Meter Hurdles, Bolt's Bromance Blooms

As swimmers run afoul of the law

Team USA women's track stars had an outstanding night Wednesday, sweeping the gold, silver and bronze in in the 100-meter hurdles. Team USA continues to have more 2016 medals (93)…

Olympic Roundup: After One-Day Slump, Team USA Bounces Back to Gold

But U.S. beach volleyball ends its long-running dominance

Team USA continues to have more 2016 medals (84) than any other country at the Summer Olympics in Rio, and the country quickly broke its one-day gold drought. Here's what…

Advertisement
Advertisement