Advertisement

Why Baseball Clubs Are Resorting to Feather Boas and Booze

Even if they risk striking out

In a bid to attract more female ticket buyers, nine Major League Baseball clubs will market Ladies Nights during the 2015 season: the Atlanta Braves, Washington Nationals, Seattle Mariners, Minnesota…

4 Things You Need to Know to Market to Millennials

Warped Tour founder dishes decades of advice

If anyone understands the millennial mind (or that of Gen Z, coming up right behind it), it's Kevin Lyman. Since founding the live music event and brand strategy firm 4Fini…

The Participation Agency Builds Crazy Out-of-Home Campaigns

Boutique shop mixes digital and experiential

Specs Who Ruthie Schulder (l.), president; Jessica Resler, creative director What Experiential marketing firm Where New York Even people who don't live in New York know that New Yorkers have no living space. So…

How Starving Artists, Students and Strivers Made Cup Noodles Great

The 3-minute meal that’s been eaten 30 billion times

See if you can identify the product associated with the following directions: "Pull back lid. Fill with boiling water. Let stand for three minutes. Stir well and enjoy." Well, you either…

This Week's Must Haves: a Super-Customizable Sensor That Tracks Pretty Much Anything

Plus, Martha Stewart-approved 3-D prints and a dock for your Apple Watch

Here’s a roundup of must-have items picked by the Adweek staff. This week, we're highlighting a customizable sensor that tracks everything from sleep patterns to steps, a leather pouch inspired…

Why Cuba’s Best Cigar Is Still Hot (Despite a 52-Year Embargo)

The full-flavored story of H. Upmann, JFK’s favorite smoke

It was Friday, Feb. 2, 1962, and President John F. Kennedy summoned his press secretary Pierre Salinger into his office for an urgent meeting. "I really need some help," said Kennedy. "What…

Can Karin Timpone Make Marriott More Millennial?

The Walt Disney marketing veteran packages hotels for a new generation of travelers

As places where people from all walks of life converge, hotels have always been sources of great stories. Everybody knows that—but no marketer knows it better than Karin Timpone. As…

Should Brands Book a .Sucks or .Porn Domain?

For some, it's a question of creativity, not caution

Could the new .sucks and .porn Web domain options be a public relations nightmare for brands? Should companies buy these new URLs to preempt pranksters? Should they even consider actually…

VIA Agency's Jam Sessions Inspire the Creative Spirit

Using playtime to foster better work

Specs Who From left: John Coleman, founder, CEO; David Burfeind, chief knowledge officer; Leeann Leahy, president; Greg Smith, CCO What Full-service ad agency Where Portland, Maine The VIA Agency built a business by thinking…

4 Trends That Will Keep Your Brand Globally Competitive

Adapting to cultural contexts is key

Specs Claim to fame Shankar Gupta-Harrison, vp of strategy at 360i; makes the best sangria in the world. Base New York Twitter @SGMagnus When marketers take their brand positioning and messages global, a lot…

Advertisement