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The Tall, Cold Tale of the Big Gulp Thanks to 7-Eleven, large will never be the same

The average American citizen will drink 44 gallons of soft drinks this year, and a good many of them will head off to the local 7-Eleven to fill up. In…

February 16, 2015, 10:31 PM EST

Old Spice's Terry Crews Has Some Advice on Personal Branding: You Shouldn't Need It 'There will never be another you' [Video]

As Old Spice took to Grand Central Terminal this week to promote its latest line of nature-inspired scents, we caught up with brand spokesman Terry Crews to get his thoughts…

February 13, 2015, 11:44 AM EST

This New Agency Uses Old-Fashioned Spectacle With a Futuristic Twist Magnetic Collaborative's larger-than-life stunts

Specs Who (From left) Jessica Reznick, managing director; Glenn Marck, partner, design; Brian Schultz, partner, production; Rick Rathe, partner, operations; Gary Johnson, director of strategy What Experiential and promotional marketing agency Where New York Even…

February 11, 2015, 12:00 AM EST

Could Fifty Shades of Grey's Popularity Put Sex Toys on Mainstream Retailers' Shelves? Adult industry says film could be a tipping point

In 2012, E.L. James' Fifty Shades of Grey opened up a whole new market for the sex toy industry. With Universal Pictures' adaptation hitting theaters Valentine's Day weekend, retailers are…

February 10, 2015, 12:00 AM EST

Here's Why Agencies Are Hiring Top Execs at Such a Blistering Pace Hungry for modern talent, growth and fresh ideas

Even in an industry increasingly defined by change, advertising agencies this year are making high-level moves at a blistering pace.  In the first six weeks of 2015, some 14 shops have…

February 10, 2015, 12:00 AM EST

How a Naked Woman, a Horse and a Family in Belgium Created Godiva Chocolate America's most coveted confection

If you're not among the 54 percent of Americans planning on celebrating Valentine's Day, you may wish to reconsider. Some 53 percent of women surveyed a few years ago reported…

February 10, 2015, 12:00 AM EST

Super Bowl Ads Low on Testosterone, High on Cultural Awareness After a year of scandals, frat-boy humor gets shut down

Can you hear that? That's the sound of the National Football League breathing a huge sigh of relief that advertisers still want to sidle up to the Super Bowl buffet,…

January 25, 2015, 10:00 PM EST

Fifty Shades of Grey Did $1 Million in Advanced E-Tickets in First 3 Days And Fandango says: It's our fastest-selling 'R' film ever

All signs point to Fifty Shades of Grey being an R-rated blockbuster hit of unusual magnitude. According to a source with direct knowledge of the sales figures, after tickets for the…

January 16, 2015, 10:59 AM EST

Take a Video Tour of Droga5's Offices, Easily the Coolest on Wall Street Inside one of the first major shops in N.Y.'s Financial District

Recently, publishers started ditching their swanky Midtown New York offices for more cost-effective downtown digs. Now, it seems there's another shift happening as creative agencies join the migration. At the…

January 13, 2015, 6:06 AM EST

How Yesterday's Blue-Collar Brands Became Today's Coolest Clothes Dickies and Carhartt move from factory floor to millennial closet

Just a few years back, the L.C. King Manufacturing Co., founded in 1913 and the oldest family-owned cut-and-sew garment factory in the U.S., was nearly extinct. Inside the company's weathered…

January 12, 2015, 12:06 PM EST

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