Advertising & Branding
:Interactive
Specs Who Jayne Bussman-Wise Age 31 New gig Digital director, Brooklyn Nets and Barclays Center Old gig Manager, marketing and digital programs, New York Rangers How large is your social fan base? We’re almost to…
Specs Who From left: Executive creative director Steve Driggs, CEO Daniel Conner and chief operating officer Pauline Ploquin What Advertising, design and digital agency Where Salt Lake City headquarters It’s not easy creating branded…
Cookie or creme? Perhaps not surprisingly, Oreo says it's both. Following the "Whisper Fight" Super Bowl spot, the #cookiethis/#cremethis Instagram campaign, the Oreo Separator videos and the "Life Raft" TV…
Happy drivers wanted. Volkswagen's free Smileage app for Android, developed with Deutsch LA and Grow Interactive as part of Google's Art, Copy & Code initiative, is set for an early…
Beyond just getting a seat at the table, digital buyers are suddenly finding themselves at its head—and the love of data, optimization and acronyms they’re bringing with them could seriously…
Doritos has built a 62-foot-tall, tweet-powered concert stage designed to look like a giant vending machine that turns your tweets with the hashtag #BoldStage into a real-time concert-control mechanism at…
The average corporate website, it's true, is almost offensively awful. Now, its multitude of shortcomings are amusingly (and profanely) outlined on a new parody page, EveryFuckingWebsite.com. The page deconstructs, bit…
Is the viewable impression going nowhere fast? A full two years after the Interactive Advertising Bureau, Association of National Advertisers and the 4A’s launched Making Measurement Make Sense (3MS), a…
Specs Who Founder Shannon Smith (l.) and vp, product Abby Ross What Social marketing agency Where Chicago offices When Facebook opened up its API to developers in 2009, Shannon Smith and Abby Ross jumped…
