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Interactive

Check-In CES: Gaming With Robots The computer just got smarter

brightcove.createExperiences();

January 3, 2014, 6:32 PM EST

Check-In CES: Future of Sports Tech The next step is wearable technology

brightcove.createExperiences();

January 3, 2014, 6:27 PM EST

Oracle Buys Responsys for $1.5 Billion Behemoths continue to swallow up smaller tech players

Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014. Responsys…

December 20, 2013, 2:25 PM EST

Can LivingSocial Bounce Back? CMO Barry Judge says this is its best holiday season ever

After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers…

December 16, 2013, 10:26 PM EST

Grocery Chain Will Pitch Store Patrons With Amazon-Like Recommendations Russian retailer joins the digital-physical movement

Land, a Russian high-end supermarket chain, has implemented interactive kiosks that will create recommendation-styled grocery lists for customers who use the brand's loyalty cards. Indeed, the Amazonization of physical shops…

December 9, 2013, 7:00 AM EST

LG's Bottom-of-the-Page Ads Are Getting a 2.1% Click-Through Rate Appliance firm has been testing new GumGum unit

Top-of-the-page banner ads don't have the greatest reputation in terms of moving the sales needle, so why not see if they work better affixed at the bottom of the screen?…

December 6, 2013, 11:24 AM EST

Coke Zero Invites You to Design, and Perhaps Even Wear, the Ugliest Christmas Sweater Ever 100 will get produced

Christmas is coming, and along with it comes the worst part of the year: ironic ugly sweater parties. Formerly the sole domain of grandmothers and Bill Cosby, ugly sweaters are…

November 20, 2013, 2:15 PM EST

Yahoo Debuts High-Def Ads for Rich Media Content Sony and Fiat are launch brands

Yahoo has debuted a high-definition enhanced ad unit called Image Ads, which will appear within photo slideshows and other "image-rich" online placements, according to the Sunnyvale, Calif.-based firm. The HD promos will…

November 20, 2013, 12:53 PM EST

Create Your Own Overly Emotional, Click-Baiting Headline With the Upworthy Generator Parody site captures all the cliches

You've undoubtedly seen them: the saccharine-slathered headlines of Upworthy.com, promising you'll "never see the world the same again" after watching some YouTube video about bullied kids or racism or whatever.…

November 20, 2013, 10:12 AM EST

Ad of the Day: JFK Library Brings the Man's Legacy Vividly to Life 50 Years After His Death The Martin Agency and Tool's latest immersive site

It's understandable that most Americans who were alive on Nov. 22, 1963, remember where they were and what they were doing when they leaned that John F. Kennedy, the nation's…

November 19, 2013, 12:30 PM EST

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