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Advertising & Branding

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Interactive

Lollapalooza Goes Cashless With Digital Wristbands

Pushes millennials to tap and pay

Lollapalooza is rolling out a new initiative this week called Lolla Cashless that claims to be the first effort from a major U.S. music festival to use radio frequency identification…

The Best-Loved Brands in the LGBT Community

Is supporting gay rights good for business?

Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing. YouGov BrandIndex found…

Thrillist Goes Offline With Best Day of Your Life

Experiential marketing takes over New York's East Village

On the longest day of the summer, Thrillist wants to make sure you’re going to have a good time. The online content-meets-commerce publisher is hosting the second annual Best Day…

Canal+ Lets You 'Be the Bear' in Fun Interactive Sequel to Famous TV Spot

Your turn to be a diva

I'm roaring with approval for this interactive sequel, of sorts, to "The Bear," the 2012 Grand Prix-winning commercial from BETC Paris and French movie channel Canal+. In the original, an ursine…

AmEx's Digital Push Teams Pharrell Williams With Spike Lee

UGC effort may drive millennials to concert livestream

American Express is bolstering its digital efforts leading up to its Unstaged series featuring Pharrell Williams, which culminates in a YouTube and Vevo-streamed concert on June 3. While it has run…

FTC Chair Edith Ramirez Fights for Data Security and Privacy Rights

Consumers come first

One year into her tenure as chairwoman of the Federal Trade Commission, Edith Ramirez is putting the agency front and center as the nation’s leading enforcer on privacy and data…

Leveraging Tech and Data to Build Old-Fashioned Trust

Big Fuel's strategy guru on what really matters: the customer

Over the last decade the marketing landscape has morphed into an entirely different species.  Illustration: Shaw Nielsen In 2004, there was no YouTube, Facebook or Twitter, and portals still reigned supreme over…

These Sharks Are the OGs of Venice Beach

Zambezi aims to turn consumers into fans

Specs Who Brian Ford (l.), co-founder, ecd, and Chris Raih, co-founder, managing director What Full-service creative agency Where Venice, Calif. What if not all sharks live in the water? A block east of the…

Instagram Ads Are Getting Instant Recall

Taco Bell and Hollister seeing picture-perfect results

Instagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results, according to exclusive data given to Adweek by the social…

Twitter Fans Make DirecTV's New 'Get Rid of Cable' Ad One of the Bleakest Yet

Putting all that negativity to work

When you leave people to their own devices, they tend to get nihilistic. When they get nihilistic, they make darkly comic scripts for DirecTV. Case in point: the satellite-TV company's Twitter-sourced…

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