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Interactive

A Marketer’s Guide to SXSW Brands try to keep Austin wired

For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and…

February 23, 2014, 9:44 PM EST

Will Video Game-Toy Hybrids Save the Industry or Eat It? Trend could a bubble or the future of playtime

Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have…

February 16, 2014, 11:11 PM EST

This Social Marketing Firm Has Revolutionized How to Tweet Against the Competition Human touch, scaled by technology

Specs Who Peter Friedman, chairman and CEO; Jenna Woodul, evp and chief community officer What Social marketing agency Where San Jose, Calif. Though it’s been around since 1996, LiveWorld has adroitly adapted to an…

February 6, 2014, 6:24 AM EST

Brand Apps Need to Provide a Utility to Stay Visible And it isn’t all about coupons

Janette Yauch, Charmin’s brand manager, is meeting this week with marketers for sister Procter & Gamble brand Duracell to brainstorm how to charge up popularity around the battery’s smartphone app.…

February 3, 2014, 11:04 PM EST

A Look at How Many People Keep Their New Year’s Resolutions to Get Fit Motivation wanes as time passes

If you're like most people, you don't make a New Year's resolution. Maybe that's because few of who do make them (the vast majority of which involve getting in shape)…

January 22, 2014, 7:28 AM EST

Old Spice, Isaiah Mustafa Stage 'Interneterventions' on 9 Fake Websites for Manly Products Mistakes you shouldn't make

Isaiah Mustafa, who recently returned to the Old Spice world in a British campaign, is now fronting a new online initiative for the P&G brand's new body spray. The campaign…

January 21, 2014, 4:15 PM EST

Survey Predicts a Bleak Future for Agencies Shops need to go digital or die

If you think the prospects for agencies are challenging right now, look ahead five years. Some 320 marketing and agency leaders did just that, painting a bleak portrait of 2019 in…

January 14, 2014, 12:49 AM EST

Videowatch Video Round Up Jan 10 2014 Mike Shields discusses what's worth watching this weekend

Videowatch Video Round Up Jan 10 2014

January 10, 2014, 7:57 PM EST

Check-In CES: Chinese Electronics Can these companies compete in the U.S. market?

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January 6, 2014, 2:34 PM EST

Check-In CES: Rise of Curved Glass Function and integration are 2 key driving factors

brightcove.createExperiences();

January 6, 2014, 1:04 PM EST

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