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Interactive

Coke Zero Invites You to Design, and Perhaps Even Wear, the Ugliest Christmas Sweater Ever 100 will get produced

Christmas is coming, and along with it comes the worst part of the year: ironic ugly sweater parties. Formerly the sole domain of grandmothers and Bill Cosby, ugly sweaters are…

November 20, 2013, 2:15 PM EST

Yahoo Debuts High-Def Ads for Rich Media Content Sony and Fiat are launch brands

Yahoo has debuted a high-definition enhanced ad unit called Image Ads, which will appear within photo slideshows and other "image-rich" online placements, according to the Sunnyvale, Calif.-based firm. The HD promos will…

November 20, 2013, 12:53 PM EST

Create Your Own Overly Emotional, Click-Baiting Headline With the Upworthy Generator Parody site captures all the cliches

You've undoubtedly seen them: the saccharine-slathered headlines of Upworthy.com, promising you'll "never see the world the same again" after watching some YouTube video about bullied kids or racism or whatever.…

November 20, 2013, 10:12 AM EST

Ad of the Day: JFK Library Brings the Man's Legacy Vividly to Life 50 Years After His Death The Martin Agency and Tool's latest immersive site

It's understandable that most Americans who were alive on Nov. 22, 1963, remember where they were and what they were doing when they leaned that John F. Kennedy, the nation's…

November 19, 2013, 12:30 PM EST

Where 12 Huge Brands' Display Ads Are Dominating the Site [Updated] Data on GM, McDonald's, Amazon, Pepsi and more

AdClarity scanned the entire Internet during the last six months to find out where General Motors, McDonald's, Amazon, Best Buy, Wells Fargo and seven other brands were getting the biggest…

November 13, 2013, 1:36 PM EST

Spotify Tunes Up First U.S. TV Deal With Bravo Play lists to support cable premieres this month

Bravo's quartet of November premieres will include a cross-promotion deal with Spotify, which lands its first TV-focused partnership in the United States with this initiative. Spotify users will be pitched…

November 11, 2013, 5:29 PM EST

Clear Channel CEO Bob Pittman Says Don’t Follow the Digital Hype Forget conventional wisdom

When you’re trying to understand disruption in any industry, the most important thing to remember is, ignore the conventional wisdom. That means, don’t follow the technology and don’t follow the…

November 10, 2013, 8:41 PM EST

Here Is the Life of a Digital Ad [Infographic] A handy cheat-sheet for real-time bidding

Industry folks who want to get their heads around what the programmatic advertising space looks like should check out Adweek's Nov. 4 issue. In print and online, it's going to…

October 31, 2013, 11:37 AM EDT

General Mills, Lexus and Levi's Play with Digital Radio Music is a hip branding avenue to millennial demo

General Mills this afternoon will give out around 10,000 samples of its nine-month old product, BFast, at a free Bridgit Mendler concert in Los Angeles as part of the Pandora…

October 26, 2013, 6:00 AM EDT

Razorfish Creates CMO and Chief Strategy Positions to Ramp Up Global Will Lidstone and Tim Perlstein get new titles

Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating William Lidstone, 41, and Tim Perlstein, 38, to the titles. The pair will report…

October 24, 2013, 6:00 AM EDT

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