Interactive

Can TV Buyers Adapt to a Digital Model? Real-time exchanges By Mike Shields

Beyond just getting a seat at the table, digital buyers are suddenly finding themselves at its head—and the love of data, optimization and acronyms they’re bringing with them could seriously…

March 11, 2013, 11:30 PM EDT

Doritos Builds Tweet-Powered SXSW Stage That's More Awesome Than the Acts on It Also preps new global ad campaign By Rebecca Cullers

Doritos has built a 62-foot-tall, tweet-powered concert stage designed to look like a giant vending machine that turns your tweets with the hashtag #BoldStage into a real-time concert-control mechanism at…

March 7, 2013, 11:41 AM EST

Every Horrible, Pandering Corporate Website in One Handy Homepage Breathtakingly vile and useless By Tim Nudd

The average corporate website, it's true, is almost offensively awful. Now, its multitude of shortcomings are amusingly (and profanely) outlined on a new parody page, EveryFuckingWebsite.com. The page deconstructs, bit…

March 5, 2013, 3:14 PM EST

Industry Effort to Improve Web Ad Metrics Goes Nowhere Lots of debate, little action By Tim Peterson, Charlie Warzel

Is the viewable impression going nowhere fast? A full two years after the Interactive Advertising Bureau, Association of National Advertisers and the 4A’s launched Making Measurement Make Sense (3MS), a…

March 4, 2013, 12:01 AM EST

Blueye Wants to Turn Your Social Activity Into Sales Agency helps brands harness commerce, social, mobile Web By Christopher Heine

Specs Who Founder Shannon Smith (l.) and vp, product Abby Ross What Social marketing agency Where Chicago offices When Facebook opened up its API to developers in 2009, Shannon Smith and Abby Ross jumped…

February 28, 2013, 12:37 AM EST

IAB Unveils Own Ad Tech Org Chart Media and tech vendors on outside looking in By Tim Peterson

LUMA Partners founder and CEO Terence Kawaja has long been the grand organizer of the ad tech market. His LUMAscapes have become the most recognizable and easily referencable maps of…

February 25, 2013, 1:33 PM EST

IAB: You're Not Spending Enough on Digital Study also finds post-roll video ads surprisingly popular By Sam Thielman

Is your campaign digital enough? The Interactive Advertising Bureau this morning published a study that doesn't just tell advertisers to move more dollars online; it tells you how much to…

February 25, 2013, 9:10 AM EST

Is This the Most Important Person in Advertising? Hint: she runs a $43.7 billion ad business By Tim Peterson

In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the…

February 25, 2013, 12:03 AM EST

Study: Only a Third of Marketers Aware of IAB's Rising Stars Units Undertone says movement to bolder banners held up by brands, publishers playing chicken By Tim Peterson

Last year the Interactive Advertising Bureau (IAB) expanded its standard ad portfolio with six interactive Rising Stars units in what the trade group’s head of brand initiatives Peter Minnium described…

February 21, 2013, 11:27 AM EST

Advertising & Branding