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ABC and Lexus Team Up for Special VR Mini-Episode of Terror Drama Quantico

Team One integrates the car into 360-degree bonus content

ABC and sponsor Lexus are hyping the midseason return of Quantico with the network's first virtual reality experience, which takes viewers inside a specially scripted mini-episode of the terrorism drama.  Quantico's writers…

Durex Created a Racy Online Art Museum to Get the Chinese Talking About Sex

People will have questions

Concerned that not enough people in China feel comfortable discussing sexuality, condom brand Durex worked with social marketing agency S-Lab to create an online sex museum that broaches the topic…

Samsung VR Headsets Help Millennials Overcome Their Fears in Persuasive New Ads

Train your phobias away with realistic simulations

Terrified of heights? Try tricking yourself into thinking you're on the roof of a skyscraper, using virtual reality technology—and maybe, with practice, you'll be better equipped to deal with the…

How SXSW Landed the President and First Lady With Persistence and Good Timing

It took years of contact with the White House

South by Southwest Interactive director Hugh Forrest watched President Obama's State of the Union address in January more intently than he had in previous years. He was listening for clues.  "There…

SXSW Reveals Its Biggest Speaker Lineup Ever: Barack and Michelle Obama

For the first White House to fully embrace new media, it's apropos

President Barack Obama has accomplished a lot of "firsts" when it comes to commanders in chief and digital media. The president created social accounts on Twitter and Facebook, participated in a Reddit AMA, and appeared…

This Video Game's End-of-the-World Simulator Is Scary, and It's All Your Fault

BETC's masterful promo for Tom Clancy's The Division

In partnership with Ubisoft—and for the launch of role-playing game The Division, based on a Tom Clancy novel—Paris agency BETC created "Collapse." This choose-your-own-adventure style online experience, darkly dubbed an "end…

Infographic: Dating Apps Are Sparking Millions of Social Media Conversations

Tinder drove 83 percent of that talk on Twitter

Dating apps chatter reached a fever pitch in 2015. KBS Attention reviewed more than 2.5 million Twitter conversations that included Grindr, Tinder, Happn, OkCupid and Match to gain insights about…

Man Creates Obnoxious Robot to Trick Telemarketers in Brilliant Quest for Revenge

Roger Anderson fights back

One devious genius has created a robot to string telemarketers along—and the results are comedy gold. Fed up with unwanted calls, telecom professional Roger Anderson programmed software—which he cheekily named the…

This Writer Just Schooled Us All on Suspenseful, Awkwardly Comic Twitter Storytelling

Building anticipation, 140 characters at a time

Joe Craig, a British writer and children's novelist, just demonstrated his mastery in adapting long-form copy to the medium of Twitter ... by recounting the apparently true tale of a…

This Anti-Bullying Ad Tells the Story of a Girl Whose Brave Facebook Photo Went Viral

A sad story gets a happy ending

Here's a touching illustration of how social media can combat the effects of bullying.  More than a year ago, a little girl reached out to advocacy group The Bully Project after…

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