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Advertising & Branding

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Interactive

Samsung Is Helping Preemie Babies by Making Incubators Feel More Like the Womb

How a heartbeat can change tough odds

Samsung is back to pull at your heartstrings again, this time with a campaign about premature babies. Infants born too early face a greater risk of language and attention disorders later…

This Agency's Brilliant 'Braille Bricks' Help Blind Children Learn to Read Through Play

Fun, educational work from TBWA

Imagine if Lego-style blocks were turned into a Braille alphabet that could help visually impaired children learn to read. For a group of kids in Brazil, such toys are a…

The Toronto Silent Film Festival Just Built an Escape Room Entirely on Instagram

How long will it take you to bust out?

We don't know how it happened—a human compulsion for puzzle-solving, coupled with a fun flirtation with claustrophobia?—but escape rooms are huge. Every third agency we know takes a client to…

These Inmates Learn Social Media by Sending and Receiving Tweets Sewn on Bracelets

An effort toward digital reintegration

A new campaign titled "Tweet from Prison," created by Dubai-based agency Tonic International, blends rehabilitation, recycling and social media into an unusual message. Italian fashion line Made in Carcere, founded in…

Prince Was a Tech Innovator Who Didn't Always Get Credit for His Early Commitment to Digital

Embraced e-commerce in the '90s

In 1997, Prince, who died today at 57, sold a three-CD set called Crystal Ball directly on the internet, making him one of the first major pop stars to embrace…

Under Armour Is Making a New 3-Second Ad for Every Stephen Curry 3-Pointer in the Playoffs

This could get a little crazy

NBA star Stephen Curry is famous for shooting three-pointers. So, for each one he sinks during this year's postseason, Under Armour will honor him with a new three-second ad. The sports…

Think You Can't Zoom In on an Instagram Photo? Sony Xperia Figured Out a Clever Way

Smart promotion for the Z5

To demonstrate the photographic precision and power of its Xperia Z5 smartphone camera, Sony Mobile has created an Instagram image that you can actually zoom in on. Obviously, Instagram doesn't offer…

France's Yellow Pages Just Made an Interactive Music Video About a Lady Who Builds a Sexbot

How Sid Lee sold the oldest directory on Breakbot's 'erotic dream'

Pages Jaunes—the French Yellow Pages—just launched an interactive music video for Breakbot's latest single, "My Toy." This may sound like a weird combination. But think about how much creative, local…

Viacom's Sales Chief Uses Data to Get to Know Millennials Better

Jeff Lucas' content creation game is on point

Specs Current gig Head of marketing and partner solutions, Viacom Previous gig Head of sales and marketing, music and entertainment, Viacom Age 52 Snapchat mainchair2323 Adweek: You've been in sales at Viacom for 11 years—a…

Can This Man Convicted of DUI Manslaughter Scare Bar-Goers Into Not Drinking and Driving?

Pub gets a message straight from prison

Prankvertising, which was all the rage a few years back but lately has been on the wane, returns with a vengeance in this potent drunk-driving PSA for nonprofit We Save…

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