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Interactive

France's Yellow Pages Just Made an Interactive Music Video About a Lady Who Builds a Sexbot

How Sid Lee sold the oldest directory on Breakbot's 'erotic dream'

Pages Jaunes—the French Yellow Pages—just launched an interactive music video for Breakbot's latest single, "My Toy." This may sound like a weird combination. But think about how much creative, local…

Viacom's Sales Chief Uses Data to Get to Know Millennials Better

Jeff Lucas' content creation game is on point

Specs Current gig Head of marketing and partner solutions, Viacom Previous gig Head of sales and marketing, music and entertainment, Viacom Age 52 Snapchat mainchair2323 Adweek: You've been in sales at Viacom for 11 years—a…

Can This Man Convicted of DUI Manslaughter Scare Bar-Goers Into Not Drinking and Driving?

Pub gets a message straight from prison

Prankvertising, which was all the rage a few years back but lately has been on the wane, returns with a vengeance in this potent drunk-driving PSA for nonprofit We Save…

Ikea Creates a Photo App That Lets You Take Only One Picture Ever

Bringing thoughtfulness back to the art form

Ikea Belgium wants to save what it considers the dying art of photography ... by creating an app that only lets users snap one picture.  Titled "Klikk" (or "Click," in Dutch),…

Airbnb's Latest Crazy Rental Brings a Whole New Meaning to Sleeping with the Fishes

Bedtime with sharks

Imagine a restful night's sleep in the most relaxing place ever. Now, imagine the opposite—trying to catch winks in the middle of a shark tank.  Airbnb is continuing its habit of…

Microsoft's 'Tay' Is Now Tweeting About Smoking Weed

Chatbot is dashing the brand's high hopes for its invention

Less than a week after Microsoft launched "Tay," an artificial intelligence messaging bot, and immediately saw it tweet out racist, misogynistic and anti-Semitic language, the tech brand has found trouble…

Tribeca Film Festival Challenges Your Inner Thespian With a Karaoke Machine for Acting

Can you run the lines like a pro?

Do you enjoy faking orgasms in public places, or telling friends you see dead people? If so, New York City's Tribeca Film Festival has the ad campaign for you!  Created by…

Microsoft's Chatbot 'Tay' Just Went on a Racist, Misogynistic, Anti-Semitic Tirade

AI-based hate speech shocks social observers

Microsoft, with help from its search engine Bing, created an artificial intelligence messaging bot called "Tay," which it rolled out this week on Twitter, Kik and GroupMe to much fanfare among techies.…

This Experiential Marketing Shop Creates Immersive Work for People Who Hate Advertising

Say OK is there for the haters

Specs Who Founding partner Casey Conway What Experiential agency Where Los Angeles and Seattle If you've been to Sundance or South by Southwest this year, you may have come across Say OK's work. The…

RPA's Office Is as Colorful and Quirky as the Agency's Work

The SoCal shop draws inspiration from its well-designed digs

Santa Monica, Calif.-based full-service agency RPA is the shop behind some of today's smartest campaigns for clients like Honda, Apartments.com and Intuit—most recently launching a 60-second spot for the 2016…

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