Hispanic | Adweek Hispanic | Adweek
Advertisement
New Nestlé USA Chief Looks for Efficiencies, Driving Sales Media, digital first to be reviewed

Nestlé USA confirmed it has launched an agency review for media and digital planning and buying currently at ZenithOptimedia. The incumbent is part of the consideration process as well as…

December 6, 2012, 6:55 PM EST

Lessons From the Election—Hispanic Market Edition Spending on digital + ignoring Latinos = wasted dollars

Political action committees, campaigns and parties all took out digital and television ads in record numbers this campaign season, and most of the PAC ads—hundreds of millions of dollars, at…

November 20, 2012, 12:08 AM EST

El Ojo de Iberoamérica Honors the Best of Latin American Creative See a collection of the festival's top winners

Almap BBDO, Ogilvy & Mather and Coca-Cola were among the big winners at the 2012 El Ojo de Iberoamérica festival of creativity, which wrapped up Friday after honoring the best…

November 19, 2012, 1:25 PM EST

Brands Need a New Way of Thinking It's time for a more sophisticated, integrated approach to multicultural marketing

It’s a statistical fact that, given the double-digit population growth of Latinos and Asians in the U.S., non-Hispanic whites will almost certainly become a minority population by 2050. And if…

November 13, 2012, 12:12 AM EST

Portrait: Translation Steve Stoute is parlaying his hip-hop roots into helping Jay-Z promote the Barclays Center

Specs Who (l. to r.) Leeann Leahy, president; Chris Cereda, chief creative officer; John Greene, chief strategy officer; Steve Stoute, founder, CEO What Marketing and communications agency Where New York offices Steve Stoute has…

October 10, 2012, 6:41 AM EDT

NBCU and Honda Expand Pact On Hispanic Media With ALMA Awards Deal Auto maker to sponsor ceremony as it returns to NBC

NBCUniversal is kicking off the American Latino Media Arts (ALMA) Awards this year with Honda’s support. Honda is sponsoring the 2012 ALMA awards using NBCUniversal's Hispanics@ program, giving it play across…

September 19, 2012, 9:45 AM EDT

Jennifer Lopez Buys Part of NuvoTV Actress will help to guide programming

English-language Hispanic cable network NuvoTV (formerly Si TV) is getting a shot in the arm from Jennifer Lopez, who is taking an ownership stake and will also help guide its…

September 12, 2012, 6:10 AM EDT

Univision Earns IAB's QAG Certification Network is the only Spanish-language broadcaster certified

Univision Interactive has been certified by the Interactive Advertising Bureau (IAB) as compliant with the Bureau's Quality Assurance Guidelines, meaning that all of Univision's partner group sites will carry the…

August 31, 2012, 3:51 PM EDT

Top 10 Commercials of the Week: Aug. 10-17 These spots charmed, thrilled and made you think

This week, sports tickets grew on trees, Olympian Usain Bolt stormed the streets, and Google found a detour around a traffic jam on the Internet super-highway.  Many of the hundreds of…

August 17, 2012, 12:50 PM EDT

Advertisement