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'I ♥ NY' Designer Milton Glaser Tries to Create an Iconic Logo for Climate Change 'It's not warming, it's dying'

Is it hot in here, or is it Milton Glaser? The graphic design legend expresses his concern for climate change in a new awareness campaign ominously tagged, "It's not warming, it's…

August 7, 2014, 10:06 AM EDT

Even If You Hate Greenpeace and Love Lego, You Have to Admire This Gorgeous Attack Ad With Shell around, everything is not awesome

Greenpeace takes a page from Chipotle's marketing playbook—haunting animation plus a distressing cover of a well-known song—in its continuing assault on Lego for partnering with Shell on a set of…

July 9, 2014, 11:38 AM EDT

Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles Plastic made partially from plants

Coca-Cola's orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York. The ads are rendered in Coke's signature colors and…

June 12, 2014, 10:56 AM EDT

Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects Ogilvy's '2nd Lives' campaign

Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful. Is that just…

June 5, 2014, 9:17 AM EDT

Beauty Brand's Floating Billboard Cleans a Polluted River by Absorbing Toxins Another outdoor ad that actually helps the outdoors

Japanese natural cosmetics brand Shokubutsu Hana and TBWA\SMP have floated an unconventional idea in the Philippines to help clean Manila's grievously polluted Pasig River—an 88-foot-long billboard made of vetiver, a…

June 4, 2014, 9:51 AM EDT

Campaign to Plant More Trees in NYC Begins by Tagging Everything That Isn't One 'Let's change that'

OK, it's time to play "Tree, Not a Tree." New York City has so few trees that people there might have forgotten what a tree is, exactly. At least, that's the…

May 12, 2014, 5:03 PM EDT

Honda Creates Bottled Water Brand in Honor of Vehicle That Emits Only Drinkable H2O Take a swig from that exhaust pipe

The compressed hydrogen-powered Honda FCX runs so clean, its exhaust contains only water—and it's so clean, it's drinkable. To celebrate this, Honda Australia and Leo Burnett Melbourne came up with…

May 12, 2014, 2:26 PM EDT

National Zoo and DDB Help an Endangered Tiger by Releasing an Endangered Song 400 vinyl copies will quickly degrade

DDB is hoping the Sumatran tiger doesn't go the way of the vinyl record—particularly the quickly degradable one. For Earth Day, DDB New York and the Smithsonian's National Zoological Park and…

April 22, 2014, 11:44 AM EDT

Quiznos Cooks Up a Winner With 'House of Thrones,' but Will Funny Videos Be Enough? Building buzz, facing bankruptcy

The buzz is heating up for Quiznos, who has scored a hit with its House of Cards/Game of Thrones mashup called House of Thrones. Machiavellian Congressman Frank Underwood is transported to…

March 28, 2014, 9:44 AM EDT

Ikea Lights Up a Forest in Gorgeous Ad Celebrating Move to Energy-Efficient Bulbs Retailer goes inside out

Ikea planted lots of LED lamps in the woods for this 60-second commercial for the U.K. and Ireland touting the home-furnishing company's commitment to sustainability. Created by Mother London and director…

February 13, 2014, 11:58 AM EST

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