Advertising & Branding
:Green
You're sitting down, doing your taxes, just trying not to hate the universe, when a pocket-picking smoke monster reaches into your jacket and steals all your cash. This is "The…
Here's a fun, pointed twist on refrigerator art. To promote Illinois power company ComEd's recycling program—which gives you cash for your old energy-guzzling icebox, and picks it up as well—Leo…
This fun campaign from solar-power company Sunrun and ad agency Heat should make conventional utility companies green with envy. The writing's excellent—far better than my silly lead sentence—in three well-acted…
How does one promote recycling, which requires actual effort, on Facebook, which has become a storage locker for cat pictures and misspelled political rants? If your answer was, "Allow people…
That coconut has a great beat, and I can really dance to it. And those almonds are in a groove. Is that dubstep? For several years, Burt's Bees has used…
Chipotle really wants you to know how much it loves the environment. It's already built a successful advertising strategy around trumpeting its commitment to sustainable farming. Now, the brand has…
Lucy Lawless got arrested this week, but not for any of the usual sad/funny/pathological celebrity reasons. The actress, whom Adweek interviewed earlier this month, joined a Greenpeace protest of Shell's…
Last fall, former Crispin Porter + Bogusky star Alex Bogusky oversaw "Denial Hits the Fan," a campaign for Al Gore's Climate Reality Project in which denial looked a lot like…
Would the Lorax ever love an SUV, even one with something called "revolutionary SkyActiv technology"? Environmentalists sure don't seem to think so. Bloggers and YouTube commenters are accusing Mazda of…
Annual reports—traditionally soul-crushing visual creations—are suddenly getting creative. First, we had the eyewear maker that packaged its annual report as an eye-catching infographic. Now, we have a stunning annual report…
