Advertising & Branding
:Food & Beverage
Here we go again. Less than four years after hiring The Martin Agency as its lead creative shop, the pizza chain is reviewing its creative business again. Martin, an Interpublic Group shop…
CANNES, France—Wieden + Kennedy in Amsterdam picked up the Grand Prix in Creative Effectiveness here tonight for its remarkable Heineken campaign, which helped boost sales of the Dutch brewer's flagship…
BBH London's new campaign for Tango, the British soft-drink brand, really pumps me up. Folks who enjoy the beverage in these superbly silly spots growl "AAARGH!" at full volume and flex…
Life has never been a bowl of peaches for canned-food brands. Even if you look past the fact that canning arose as a cheap and easy way for Napoleon to…
IDEA: Oreo is the ultimate bite-size content—in your hand and in its marketing. Following Draftfcb's "Daily Twist" and Wieden + Kennedy's "Cookie vs. Creme," the Mondelez brand has joyfully segued…
It's a fine line between comfortable and inappropriate. Southern Comfort walks that line once again in its new 60-second spot from Wieden + Kennedy in New York, following up its already-legendary…
For their upcoming Hallmark holiday, the fathers of the world do not want a Rubik's Cube pencil holder, a madras button-down shirt or a leather six-pack holder (that's for poseurs). What…
Heineken is out with its latest ad featuring a worldly man. And boy, is he worldly. In "The Voyage," created by Wieden + Kennedy in Amsterdam, our hero is a traveler.…
Whole Foods Market, the upscale purveyor of organic and local food, is opening a new store in economically struggling Detroit June 5 as part of its repositioning as a go-to…
IDEA: Alcohol ads aren't usually very poetic, but Grey's new work for Mike's Hard Lemonade is literally so—if heavy on the doggerel. The alcopop is evolving its positioning from an…
