Advertising & Branding


Food & Beverage

How Shake Shack Achieved Rock Star Status in the Burger World

Chain’s vp of marketing is shaking up fast food

In 2001, burger chain Shake Shack debuted as part of an art installation in New York's Madison Square Park, selling hot dogs and lemonade from a cart. Edwin Bragg Ryan Pinto Since…

An Embattled Chipotle Is Looking for a New Creative Agency Partner

The brand is trying to move past its E. coli scare

Fast casual chain Chipotle has begun the process of bringing a new ad agency partner on board to help guide its marketing efforts. The Denver-based company has previously eschewed traditional television…

The Jolly Green Giant Is Back and Coming to a Theater Near You

Deutsch launches teaser for brand icon's return

The newest CGI superhuman to hit American movie screens this fall isn't part of the DC or Marvel universes; he doesn't struggle with the ethical challenges of his powers; he's…

Facebook Gave Ad Agencies an Inflated Video Viewing Metric for 2 Years

It was off by up to 80%, per a WSJ report

On the cusp of Advertising Week, Facebook has some egg on its face when it comes to perhaps the industry's most promising space—digital video. The Wall Street Journal reported on Thursday…

Eager to Boost Its U.S. Profile, Tim Horton's Names Horizon Media as Agency of Record

Canadian chain merged with Burger King in 2014

Independent media agency Horizon Media continued its new-business winning streak this week by picking up the U.S. agency of record assignment for Canadian coffee-and-doughnut chain Tim Horton's. The agency will be…

Ad of the Day: Oddball 'Bragspeople' Sing Pizza Hut's Praises in First Ads From Droga5

Humble chain finds a workaround for self-congratulation

Pizza Hut has a lot to brag about, but it's way too humble to do so. So, the pizza chain is having some surprising characters do the bragging for them.  That's…

Ad of the Day: This Tortilla Chip Is So Hellishly Spicy, You Get Only One Per Pack

We tried Paqui's Carolina Reaper Madness, and lived to tell the tale

Don't fear the Carolina Reaper. But you should absolutely approach its scorching scythe of flavor with extreme caution. Next month, and for a limited time, the wacky tortilla gourmets at Paqui…

Ad of the Day: Elena Delle Donne Opens Up About Her Sister in Remarkable Gatorade Film

WNBA star finds hard-won perspective through family

Gatorade's "Win from Within" message has already yielded some fantastic marketing about where athletes like Serena Williams and Usain Bolt find their inspiration. Now, the sports drink is back to…

Starbucks' Pumpkin Spice Lattes Are Killing It on Instagram

Fall-themed posts boost 'likes' by 493%

Starbucks has become a bit of a case-study example for marketers when it comes to creating social buzz for its products, and in no season is that more evident than…

Ad of the Day: Bud Light Is Ready for Some Football With a Flashy Ad for Its NFL Cans

Bo Jackson, Justin Tuck and Tim Couch star in 'Your Can's Year'

We love ourselves some limited-edition custom packaging. It's the kind of non-news that works almost mindbendingly hard to prove it's worth mentioning, making it a princely marketing exercise.  That's what you…