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Food & Beverage

How Jack Daniel's Searched All Over the Country for the Best Bar Stories Inside Arnold's rich new website

IDEA: People in bars like to talk, especially when whiskey, preferably in copious amounts, has been consumed. Often, the stories are even about whiskey, insofar as it precipitated some memorable…

September 16, 2014, 2:42 PM EDT

How Campbell’s Tomato Soup Became a Legend in a Can Warhol painted it, and 2 billion of us still eat it

Next time you open a can of Campbell’s—and, each year, over 2 billion of us do—say “Bon appétit” (yes, instead of “Mmm mmm good,” which is trademarked). After all, it…

September 15, 2014, 10:45 PM EDT

Editors Pan Fashion Week’s Smorgasbord of Sponsorships Is the brand boom a bust?

From the Oscars to the Met Ball, plenty of events have borne the nickname “The Super Bowl of Fashion.” But when it comes to matching the Super Bowl’s propensity for…

September 15, 2014, 10:25 PM EDT

Ad of the Day: Coca-Cola Puts Names to Familiar Faces in Latest Charming Stunt The kindness of strangers

Who's someone you see every day, and often thank, but don't know by name? Coca-Cola thinks you should make up for being maybe a little rude to that person by buying…

September 15, 2014, 12:01 PM EDT

Will Social Media Swag Boost belVita Breakfast Biscuits? Mondelez and Droga5 launch Twitter campaign with free giveaways

Mondelez and creative shop Droga5 are launching a Twitter campaign today for belVita breakfast biscuits called “Morning Win Swag Shop.” The goal is to gain a foothold in the quick-breakfast market—a…

September 15, 2014, 8:00 AM EDT

Meet the Man Who Unlocked the Secrets of Mobile Marketing Jerome Jarre schools big brands like General Electric on social

Jerome Jarre is sitting in the front row of this year’s MTV Video Music Awards, catching all the action and instantly turning it into content via the video sharing app…

September 14, 2014, 7:31 PM EDT

MasterChef Finalist Explains the Crossover Between Cooking and Advertising Elizabeth Cauvel is also a creative director at MRY

When she was auditioning for Season 5 of Fox’s hit cooking show MasterChef, Elizabeth Cauvel told producers she was an associate creative director at New York-based ad agency MRY, working…

September 14, 2014, 7:29 PM EDT

Jimmy Dean Moves Beyond Breakfast in New Ads Campaign from TBWA\C\D features lunch, dinner items

Tyson-owned brand Jimmy Dean is moving beyond breakfast with a campaign introducing a new line of products designed for lunch and dinner. There are sixteen new products in all, including a…

September 8, 2014, 12:50 PM EDT

Ad of the Day: Honey Maid Tackles Another Taboo, Celebrating Children of Divorce Blended families are #notbroken, says another wholesome spot

Marketers seeking to celebrate diverse families have focused a lot lately on same-sex parents and interracial parents. But there's another type of family that's much more common, yet rarely named…

September 8, 2014, 10:04 AM EDT

Bud Light Bumps Into One Big Problem With Its Secret Party Town: the Residents Lessons in reality marketing from Crested Butte, Colo.

When you secretly plan to bring 1,000 beer drinkers to a quiet mountainside village in Colorado, what could possibly go wrong? Well, a fair amount, as it turns out—most of it…

September 3, 2014, 2:19 PM EDT

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