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Advertising & Branding

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Food & Beverage

Coca-Cola Shows You How to Get 6 Million Views on an Ad Without Even Trying

Ogilvy Amsterdam's simpler spot

Coca-Cola unveiled its first work from Ogilvy Amsterdam a couple of weeks ago—a rousing, visually rich pan-European anthem that tried to raise some political issues and surely cost a ton…

Hang On, Did Olive Garden Just Make a Really Good Commercial?

So long, food shots. Hello, family

Olive Garden's advertising has long been distinguished by its unlimited blandness, which some might argue is a decent representation of the food there. But during NBC's Red Nose Day telethon…

Darrell Hammond Is Colonel Sanders in W+K's Big New Campaign for KFC

A throwback's view of modern culture

Boy, howdy, have things changed." That's Colonel Harland Sanders, 35 years after his death at age 90—but reincarnated in the form of ex-SNL star Darrell Hammond—weighing in on modern culture in…

Bombay Sapphire’s App Makes Custom Tonics For Your Gin

Experiential marketing meets cocktail hour

As the popularity of celebrity mixologists and bespoke cocktails grows, Bombay Sapphire wants consumers to make the gin and tonic their drink of choice. To encourage more drinkers to pick…

Ad of the Day: W+K Dreams Up Another Quirky Ad Hero, the Cravendale Milk Drinker

A man out of time

Wieden + Kennedy specializes in oddball characters whose very uncoolness—their out-of-time styles and behaviors—is what makes them cool. The agency perfected this approach for Southern Comfort with the beach guy…

Ad of the Day: Uber Gets Into Food Porn in This Ad for Its Meal Delivery Service

Brisket to your door

If traditional food delivery is too slow or boring for you, Uber would like to deliver you fancy meals in minutes instead. The car-service app is in the process of expanding…

Ad of the Day: Droga5 Cooks Up a Hilariously Skewed Take on Family for Johnsonville

Going beyond grilling

Most food brands prefer their family advertising to be wholesome, hopefully mirroring the product, and leave the quirkiness to candy brands on a sugar high. But Droga5's first campaign for…

Ad of the Day: Chobani Gets Real With Ads That Are About a Lifestyle, Not a Product

'Love This Life' campaign from Opperman Weiss

Twenty seconds into Opperman Weiss' new 90-second anthem spot for Chobani, it's clear something is amiss. A family in the countryside, caked in mud, trudges through fields, but Mom and…

Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship

Showing teens how not to be cruel at 'crossroads moments'

Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens…

Kevin Durant Schools Sonic's 'Two Guys' in the Brand's First Athlete-Backed Ad

NBA star gets them out of the car

After signing Oklahoma City Thunder star Kevin Durant last year, Sonic Drive-In's first ad campaign with the reigning NBA MVP from Goodby Silverstein & Partners puts a new twist on…

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