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Food & Beverage

Think You Won't Like Newcastle Brown Ale? Newcastle Thinks You're an Idiot

Building a wise-cracking campaign around a negative

If you've never had the pleasure of drinking a Newcastle Brown Ale you might well think it's a heavy, bitter beer. You would also be dead wrong, Newcastle says—and the…

Did Starbucks Buy (and Close) La Boulange Just to Get Its Recipes?

$100 million wasn't a lot to fix food problems

Starbucks courted San Francisco's upscale La Boulange bakery chain for six months before buying it in 2012, for $100 million in cash. At the time, the acquisition was hailed as…

A Mythical Blacksmith and a Real-Estate Dealmaker Pitch Kids on Go-Gurt

Spots show what it takes to get it all

Squeezing the last drops of Yoplait's Go-Gurt out of its tube is serious business. That's the takeaway from two new ads for the General Mills brand from longtime agency Saatchi &…

Jeff Foxworthy Says You Have the Right to Eat Breakfast for Dinner

Comic stars in jokey, Americana-filled spots for Golden Corral

Comedian Jeff Foxworthy has a broad, family-friendly appeal beyond those who might be rednecks. And Golden Corral, the North Carolina-based buffet-dining chain, is looking to leverage that relatability in its…

Popcart Makes Bon Appétit and Epicurious Recipes Shoppable

Fresh Direct, Peapod among launch partners

Bon Appétit and Epicurious' 35,000 recipes are about to get a whole lot easier to make at home. Condé Nast's Food Innovation Group—which includes both Bon Appétit and Epicurious, as…

Infographic: The Snack Brands and Foods Moms Really Reach For

Low-carb is less of a priority than you'd think

Low-carb diets may still bring a lot of buzz, but when women need a snack, they're three times more likely to reach for chips, pretzels and crackers over protein-rich choices…

Ad of the Day: W+K Gets Yoplait Back in Touch With Its Adorable French Side

Less sugar, s'il vous plaît

Yoplait taps into its French roots to celebrate that it's now made with 25 percent less sugar—hurray! Two 30-second spots—Wieden + Kennedy's first work for the General Mills brand—use an unexpected…

Ad of the Day: Ballantine's Publishes a Magazine About Whisky Entirely on Instagram

Tapping on image posts leads to the articles

Instagram publishing is all the rage. Earlier this week, we wrote about RPA's Jason Sperling releasing his new book on the photography app. And now, Ballantine's is publishing a new…

Ad of the Day: Winter Narrates Mournful Letters to Summer in Corona's Evocative New Ads

'Let's get together'

Corona Extra's new campaign from SapientNitro agency The Community will resonate potently in certain parts of the country—the ones that were blanketed by snow for months on end this past…

Ad of the Day: No Campfire? No Problem. This Odd Creature Points You to Oreo S'mores

S'morey and 360i welcome you to summer

Looking for the delightful taste of s'mores without the dirty and dangerous hassle of making a campfire? Oreo has you covered, with help from a curious furry forest friend. The Mondelez…

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