Advertising & Branding


Food & Beverage

Ad of the Day: Coke Spreads Joy to Some Seriously Unlucky Coke Drinkers Sharing is caring

Coca-Cola knows that sometimes life straight up sucks. But Coca-Cola also wants you to realize that you, sir, are not the only one with problems. This new spot from Wieden +…

February 25, 2015, 10:38 AM EST

Peter Mayer Advertising Infuses New Orleans Flavor in National Campaigns Family-run agency even helps brands break world records

Specs Who (l.) president Mark Mayer; CCO Josh Mayer What Full-service advertising agency Where New Orleans Just like its clients, Peter Mayer Advertising has its roots firmly planted in the culture and history of…

February 17, 2015, 8:33 PM EST

The Tall, Cold Tale of the Big Gulp Thanks to 7-Eleven, large will never be the same

The average American citizen will drink 44 gallons of soft drinks this year, and a good many of them will head off to the local 7-Eleven to fill up. In…

February 16, 2015, 10:31 PM EST

How a Naked Woman, a Horse and a Family in Belgium Created Godiva Chocolate America's most coveted confection

If you're not among the 54 percent of Americans planning on celebrating Valentine's Day, you may wish to reconsider. Some 53 percent of women surveyed a few years ago reported…

February 10, 2015, 12:00 AM EST

Carl's Jr. Has Some Voluptuous Data on the Charlotte McKinney Ad, Its Biggest Hit Ever An all-natural juggernaut

Its agency is one of the more sophisticated out there. And ads about female empowerment are on the rise. So why does Carl's Jr. remain stubbornly Neanderthal, continuing its now…

February 9, 2015, 6:52 AM EST

U.S. Media Agency of the Year: MediaCom's Team-First Approach Landed a Ton of New Business in 2014 Including A-B InBev and Mars

Last August, during final presentations for Anheuser-Busch InBev's $575 million domestic planning and buying assignment, Sasha Savic took his vow to raise the creative bar at MediaCom to a whole…

February 8, 2015, 8:00 PM EST

Ad of the Day: Newcastle's 2016 Super Bowl Ad Teaser Is Here, and Whoa Is It Futuristic Getting an early, early, early jump on the competition

We're still technically more than a year away from the 2016 Super Bowl, but the first ad teaser is here. And of course, it's from Newcastle Brown Ale. The brewer and…

February 4, 2015, 12:27 PM EST

Ad of the Day: Mountain Dew's Kickstart Turns Dudes Into the Craziest Dancers Along with almost everything else in the house

Take a sip of a Mountain Dew Kickstart, and the world's greatest and strangest dance party will unfold. At least, that's what goes down in this very entertaining 90-second spot from…

January 29, 2015, 2:35 PM EST

Coca-Cola Targets Online Hate in Its #MakeItHappy Super Bowl Campaign Kid President, Danica Patrick among stars of the teasers

If you've spent more than three seconds on the Internet, you know it can be a pretty horrible place, swarming with cyberbullies and trolls who've turned comment sections into rotting…

January 26, 2015, 11:34 AM EST

Ad of the Day: NHL Pros Surprise Sled Hockey Players for Gatorade It's back to school for the stars

For anyone who thinks playing ice hockey strapped into a sled is easier than playing it standing up, Gatorade would like to set the record straight. Last August, the sports brand…

January 9, 2015, 11:19 AM EST