Advertising & Branding


Food & Beverage

Ad of the Day: KFC's 'Friendship Bucket Test' Is Like a Deep-Fried Newlywed Game

BBH's holiday work zeroes in on friends, not festivities

Nothing says friendship over the holidays like a heaping bucket of KFC chicken. That's the premise, more or less, of BBH London's "Friendship Bucket Test" for the brand's U.K. and Ireland operations.…

General Mills Has This Promise for Parents: No More Artificial Ingredients in Its Cereals

McCann campaign focuses on company's all-natural pledge

General Mills made headlines this summer when it announced it would begin removing all artificial flavors and colors from its cereal products. The company, which is one of the world's largest…

A Cognac Brand Just Made a John Malkovich Film That No One Will See for 100 Years

It opens in 2115, when the Louis XIII bottled today is ready

Robert Rodriguez and John Malkovich have made a movie that no one currently alive will ever see—and that's just fine by them. The film is called 100 Years, and it was…

Danny McBride Soars in W+K's Brilliantly Bizarre Music Video for Southern Comfort

Directed by Jody Hill

If anyone can help make "ShottaSoCo" a word people actually say at bars, it's Danny McBride. Or rather, a flying version of Danny McBride who repeats the word endlessly, over…

Budweiser Won't Unleash the Puppy for a Third Super Bowl Run

Anomaly spots topped the Ad Meter in each of the past two years

Despite the enormous popularity of its first two puppy-based Super Bowl commercials, Budweiser won't be unleashing a third come February. Ads starring the Labrador pup from Anomaly, Bud's lead creative agency,…

Ad of the Day: This Yogurt Ad Touches a Nerve, but Do Moms Love It or Hate It?

Müller tries some arch humor

Moms are a huge, powerful consumer target, and Müller Yogurt USA's newest spot, "Sanity Is Served," is targeted directly at them. But it seems to be leaving them divided. In the…

MillerCoors Parts Ways With Its Head of Brand Marketing

Beer giant makes post-merger leadership change

MillerCoors has started making internal leadership changes after the larger SABMiller agreed to merge with AB InBev in a $104 billion deal and sell its stake in the MillerCoors venture.…

Ad of the Day: Kraft Got a Record Haul of Star Wars Memorabilia Into This Mac & Cheese Ad

Special product boxes are themselves positioned as collectibles

Brands are getting major Star Wars fever ahead of the December release of The Force Awakens. But none has gone for sheer volume quite like Kraft, which breaks a new…

Why Jolly Rancher and Anomaly Are Telling Frustrated Millennials to 'Keep on Sucking!'

The Hershey hard candy finds an ownable silver lining

Some things in life unquestionably suck. Middle seats. Traffic jams. Rain delays. And young people, due to their limited means, are forced to put with even more things that suck.…

Ad of the Day: Extra Gum Wraps Up One of the Year's Sweetest Love Stories

A worthy sequel to 'Origami'

It took an extra long time—more than two years—for Wrigley's Extra Gum to release a follow-up its massively popular "Origami" ad, which, you may recall, told the story of a…