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Chevy's Mobile Scavenger Hunt Automaker teams with SCVNGR for 27-city promotion

Hoping to seize on the mobile gaming craze, Chevrolet is rolling out its second physical-digital treasure hunt this year. The prize? One of twenty-seven sedans that dealers will give away…

October 19, 2011, 10:35 AM EDT

For Data Geeks, the Gift of Search Startup Datafiniti launches marketer-friendly search engine for data

Imagine a Google search that returns a spreadsheet of compartmentalized factoids, rather than a list of links. Sounds complicated to the average Google searcher, but to data junkies, especially direct…

October 11, 2011, 11:28 AM EDT

Probably the Most Unfortunate Coupon Copywriting Ever Is this some kind of joke?

What can I say? It's Friday. Mr. Roof appears to have mended his ways since the atrocity above, offering much less gross-sounding coupons online today. Via Failblog.

September 16, 2011, 9:57 AM EDT

Networks Display Social Media Savvy at Upfronts The CW is letting advertisers in on their plans

During this week’s upfront presentations, networks haven’t just been hoping to build buzz with advertisers—they also want to prove their popularity within the world of social media. Nina Tassler, president…

May 19, 2011, 1:47 PM EDT

United Airlines Starts Selling Campaigns to Marketers

United Airlines quietly created a new in-house media operation a few months back that’s designed to sell potential marketers integrated, multiplatform ad campaigns throughout its fleet of planes and terminal…

February 1, 2011, 12:00 AM EST

Don't Call Her a Mommy Blogger

Mothers may not have invented social media, but the 26 million moms who use social media suggests this demographic dominates it. From mommy blogs to Facebook and Twitter accounts, social…

December 14, 2010, 12:00 AM EST

Toys"R"Us Launches Mobile Coupons

Toys"R"Us is playing in the mobile space.The retailer, never known as a big innovator in digital, this holiday season is equipping its retail outlets with scanners that can read coupon…

November 9, 2010, 12:00 AM EST

Rebellion 2.0: Smart and Funny

Millennials are often compared to their boomer parents in terms of their penchant for social activism and positive change. Cynically minded social commentators have also characterized the millennials' flavor of…

November 7, 2010, 12:00 AM EDT

Opinion: Movement Marketing in the Nude

Branded content, branded entertainment, cross-media marketing, cloud marketing, viral marketing, cause marketing, guerilla marketing -- you may be tired of these names. I am. But the truth is, in order…

September 28, 2010, 12:00 AM EDT

Teens Deliver Word of Mouth

Anyone who has tried to shut a teenager up will be unsurprised to learn that teens produce a disproportionate amount of "word of mouth" about products and services. A recent…

September 22, 2010, 12:00 AM EDT