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Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly? Redefining the whole concept

See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word:…

August 25, 2014, 12:38 PM EDT

Airbnb Posts Its Strangest Listing Yet, Inviting You to Spend the Night at Ikea Fun co-branding from Australia

I love the smell of Hemnes in the morning. Some lucky Australians will soon wake up in an Ikea store in New South Wales after spending a night there as part…

August 25, 2014, 11:24 AM EDT

Female CEOs Pose for Underwear Ads: A Step Forward or Back for Women in Tech? Dear Kate lookbook causes stir

Is it controversial to be a CEO in your underwear? Many brands have been changing the way they use models in their ads lately. Several have promised not to airbrush models,…

August 25, 2014, 10:33 AM EDT

The World's Biggest Dandy Wants to Teach You All About PUR Water Arthur Tweedie isn't just full of hot air

Arnold has enlisted a Chris McDonald (circa Thelma and Louise) doppelganger to tout the taste of water filtered with PUR. The new spots feature Arthur Tweedie, a self-proclaimed water critic, and…

August 22, 2014, 3:32 PM EDT

Fanny Glitterwinkle and Harmony Freebush Give World's Worst Vagina Advice in Tampon Ads Stefan Van Der Blöed, too

Feminine hygiene brand Carefree has released some videos from DDB Sydney promoting its new website, and they're absolutely 100 percent not your typical feminine hygiene ads. No mysterious blue liquid being…

August 22, 2014, 11:24 AM EDT

You'll Be Hot and Cold on W+K's New Honda Work, and That's a Good Thing Testing the Civic in extreme temperatures

This Honda Civic campaign by Wieden + Kennedy London is cool. And pretty warm, too. The centerpiece is an engaging 30-second film that shows the freezing and thawing of a Civic…

August 21, 2014, 1:41 PM EDT

'Got Milk?' Isn't Dead. In Fact, It Just Made Two Curious New Ads Tackling sales slump with comedy and drama

There was major media hubbub earlier this year about the death of the "Got milk?" campaign. But while it's no longer being used nationally by the Milk Processor Education Program…

August 21, 2014, 12:03 PM EDT

W+K Develops a Series of Underwater Apps for Sony's Waterproof Phone The life aquatic, half an hour at a time

If you ever hoped to pretend your phone were a fish or an aquatic plant, Sony would like to present its Xperia Z1S. The brand, along with Wieden + Kennedy and…

August 20, 2014, 9:18 AM EDT

Newcastle Asks for Fan Photos, Which It Promises to Photoshop Poorly Into Terrible Ads Brewer proudly does its own 'lazy branded content'

On Monday, we posted Miller Lite's new national TV spot, featuring a handful of fan photos selected from some 180,000 gathered through the immensely successful #ItsMillerTime hashtag campaign. Now, with impeccable…

August 19, 2014, 10:54 AM EDT

Miller Lite Got 180,000 Summer Photos From Fans, and Picked 7 for This National TV Ad Foray into UGC

Earlier this year, Coca-Cola rolled out its first TV spot made completely with user-generated content. Now, it's Miller Lite's turn to shine the spotlight on its fans. In May, the beer…

August 18, 2014, 3:18 PM EDT

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